You will fully own marketing analytics, attribution, systems, and budget performance — serving as the connective tissue between Marketing, Sales, Finance, and Leadership.
Design and manage the infrastructure that connects marketing investment to pipeline and revenue. Your work will directly influence budget allocation, growth strategy, and executive decision-making.
This role is ideal for someone who combines technical fluency (HubSpot + Salesforce), financial acumen (CAC, payback, ROI), and strategic thinking.
Full ownership of HubSpot and Salesforce marketing integration and data integrity
Lead lifecycle architecture (MQL → SQL → Closed Won)
Campaign tracking, attribution setup, and governance
Lead scoring, routing, and automation logic
Ongoing system optimization and documentation

Requirements

5+ years of marketing / demand generation / growth analytics experience
Strong SQL skills for querying, joining, aggregating, etc.
Advanced proficiency in Excel / Google Sheets
Experience with business intelligence tools (Looker, Tableau, PowerBI, etc.)
Experience working with marketing tools / ad platforms / attribution systems (e.g. Google Analytics, FB Ads, HubSpot, Marketo, etc.)
Strong analytical mindset, attention to detail, ability to explain complex results to non-technical stakeholders
Comfort working in ambiguity, with evolving models and data constraints
Excellent communication skills, ability to present to leadership.

Benefits

Medical, dental, and vision insurance
HSA & FSA options
Paid Parental Leave
Access to Talkspace & Health Advocate
Flexible PTO
Commuter Benefits
401K
Company-paid life insurance
Voluntary supplemental life insurance
Free in-office lunch on Wednesdays
Hybrid work environment - if located in the Chicago or NYC areas
Summer Fridays
Monthly L&D Series
Employee Resource Groups (e.g. DEIB Committee, Run Club)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsattributionbudget performanceSQLExcelGoogle Sheetsbusiness intelligencecampaign trackinglead scoringautomation logic

Soft Skills

analytical mindsetattention to detailcommunication skillsstrategic thinkingability to explain complex resultscomfort working in ambiguityleadership presentation