RunPod

Content Marketing Lead

RunPod

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $170,000 per year

Job Level

Senior

About the role

  • Own the content strategy across PLG and SLG GTM motions, aligning editorial calendars with product launches, campaigns, and market trends
  • Develop a content roadmap that serves the full funnel—from awareness and education to consideration and conversion
  • Identify high-impact content opportunities by monitoring the AI/ML ecosystem, competitor activity, and community conversations
  • Create and oversee production of diverse content formats: technical tutorials, use case deep-dives, comparison guides, video scripts, social content, developer documentation, case studies, and more
  • Build and execute a distribution strategy that maximizes reach across search (SEO), social, developer communities (Reddit, Hacker News, Discord), newsletters, and syndication partners
  • Optimize content for both traditional SEO and generative engine optimization (GEO) to ensure Runpod surfaces in AI-powered search and discovery tools
  • Leverage AI tools and workflows to scale content production—from ideation and research to drafting, editing, and repurposing
  • Build repeatable systems and templates that maintain quality while increasing output velocity
  • Stay current on AI content tools and experiment with emerging technologies to maintain competitive advantage
  • Partner with Product and Engineering to translate technical capabilities into compelling narratives
  • Collaborate with Sales to develop content that supports enterprise deals: battlecards, ROI calculators, and solution briefs
  • Work with Developer Relations to amplify community content and identify customer stories worth telling
  • Define and track content KPIs: organic traffic, engagement, lead generation, pipeline influence, and content-attributed revenue
  • Run experiments to continuously improve content performance and iterate based on data

Requirements

  • 5+ years of content marketing experience, with at least 2 years in B2B SaaS or developer-focused companies
  • Proven track record of building content programs that drive measurable business results (traffic, leads, revenue)
  • Strong understanding of SEO fundamentals and experience optimizing content for search
  • Experience creating technical content for developer or engineering audiences
  • Hands-on experience using AI tools (ChatGPT, Claude, Jasper, etc.) for content production
  • Excellent writing and editing skills with strong attention to detail
  • Self-starter mentality—comfortable operating with autonomy in a fast-paced, remote environment
  • Successful completion of a background check
Benefits
  • Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside.
  • Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents.
  • Flexible PTO- take the time you need to recharge
  • Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication
  • Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.
  • $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategySEOgenerative engine optimizationcontent productiontechnical content creationcontent optimizationcontent KPIsdata analysiscontent marketingB2B SaaS
Soft Skills
attention to detailself-starterautonomycollaborationcreativitycommunicationproblem-solvingadaptabilityleadershipstrategic thinking