Demand Generation Lead

Runlayer

Demand Generation Lead building paid acquisition engine from scratch for AI platform. Collaborating with cross-functional teams to drive growth through paid channels.

Posted 4/22/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Build and run paid acquisition across Google, LinkedIn, and other B2B channels
Own landing page strategy and production for campaigns and paid traffic, including ABM
Drive SEO and AEO (answer engine optimization) as AI search becomes a core lead source
Run growth experiments across channels to find what scales
Own attribution, analytics, and pipeline reporting for marketing-sourced leads
Partner with PMM on campaign messaging and with sales on lead quality and handoff
Support field marketing with digital amplification (conferences, partner campaigns, events)

Requirements

What you’ll need

5+ years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies
Proven track record building paid acquisition programs from scratch, ideally for high-ACV enterprise sales
Strong paid ads chops across Google, LinkedIn, and emerging channels
Data-driven. Comfortable with attribution models, funnel analysis, and pipeline reporting.
Landing page and conversion optimization experience
Understanding of SEO and AEO; experience with tools like Profound is a plus
Comfortable running experiments fast and killing what doesn't work

Benefits

Comp & perks

Competitive salary and equity — compensation that reflects your expertise and customer-facing responsibilities.
Paid time off — 4 weeks paid vacation, paid sick leave, and paid parental leave.
Professional development — budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
Top-tier equipment — your choice of laptop and accessories to create your ideal work environment.
Health benefits — comprehensive health, dental, and vision coverage.
Customer interaction opportunities — work directly with innovative companies and see the immediate impact of your work.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid acquisitionSEOAEOattribution modelsfunnel analysispipeline reportinglanding page optimizationconversion optimizationgrowth marketingdemand generation

Soft Skills

data-drivencomfortable running experimentscollaborationcommunicationlead quality assessment