Senior Brand Media Manager

Rula

Lead brand media strategies for a health-tech company, enhancing patient engagement across multiple platforms. Collaborate with C-suite and external agencies to drive measurable results.

Posted 7/29/2026full-timeRemote • Hawaii • 🇺🇸 United StatesSenior💰 $153,765 - $171,855 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand media planning and buying, with a strong focus on campaign optimization across various platforms. Proven ability to manage large-scale media budgets and effectively communicate strategies and performance to senior leadership.

Highest-signal resume keywords

Brand Media PlanningCampaign OptimizationMedia Measurement FrameworkLarge-Scale Media Budget ManagementExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Media AllocationAudience TargetingMedia Mix ModelingMulti-Touch AttributionForecastingPacingFinancial ReportingPerformance ReviewsData AnalysisCampaign Strategy

Soft Skills

Effective CommunicationCollaborationStrategic ThinkingProblem SolvingAccountability

Tools & Technologies

Connected TVPremium StreamingPaid Social PlatformsDigital Out-Of-Home (DOOH)Out-Of-Home (OOH)Online Video (OLV)

Industry Keywords

Brand BuildingPatient StartsC-Suite CommunicationAgency ManagementPerformance Marketing

About the role

Key responsibilities & impact

Own the strategic roadmap for our brand media allocation, audience targeting, and measurement framework
Bridge the gap between upper-funnel brand building and lower-funnel action, ensuring our investment drives both top-of-mind Awareness and tangible Patient Starts
Act as the key connective tissue between our external agency partners and our internal Brand, Analytics, Performance Marketing, and Finance teams
Ensure effective communication with the C-suite

Requirements

What you’ll need

8+ years of experience in brand media planning and buying
Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social (e.g., Meta, TikTok, Reddit) or other platforms like DOOH, OOH, OLV, etc.
Experience building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution
Proven experience managing large-scale media budgets (multi-million dollar), including forecasting, pacing, and financial reporting in partnership with a Finance team
Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear, concise business recommendations
Experience managing an external media agency - Setting briefs, running performance reviews, and holding partners accountable to business outcomes

Benefits

Comp & perks

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend