Marketing Manager, Employer Activation

Rula

Marketing Manager driving growth through data-driven initiatives from employer partners in the mental healthcare sector. Leading activation campaigns while optimizing touchpoints for conversion.

Posted 4/23/2026full-timeRemote • Hawaii • 🇺🇸 United StatesMid-LevelSenior💰 $129,965 - $145,255 per yearWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Drive growth through data-driven initiatives that generate directly attributable patient starts from employer partners
Lead the end-to-end execution of activation campaigns, optimizing touchpoints for conversion through rigorous A/B testing
Automate workflows with AI and MarTech tools and develop scalable playbooks to serve as a force multiplier for the team’s capacity
Maintain high standards for data attribution, partnering with Analytics to report on conversion rates and incrementality
Act as a cross-functional bridge for the Commercial and Sales teams, aligning marketing efforts with partner requirements
Use performance data to continuously optimize the activation roadmap and close funnel gaps

Requirements

What you’ll need

5+ years of related professional experience in Marketing, Growth, or Operations, with a focus on user activations
Proficiency in data analysis and reporting tools (e.g., Excel/Google Sheets, Looker, SFDC)
Demonstrated ability to manage complex, high-visibility projects with cross-functional stakeholders
Experience in B2B marketing or account management, preferably with enterprise clients
Hands-on experience with marketing automation tools (e.g., HubSpot)
Familiarity with using AI tools or agents (e.g., ChatGPT, Claude, or specialized marketing AI) to automate content versioning, data cleaning, or campaign operations
Experience working within the healthcare ecosystem, particularly with employer-sponsored benefits, EAPs, or health plan activation
Proven experience using structured frameworks (like ICE or RICE) to prioritize, execute, and document A/B tests and marketing experiments

Benefits

Comp & perks

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fun team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisA/B testingmarketing automationdata attributionproject managementB2B marketingcontent versioningdata cleaningcampaign operationsframeworks (ICE, RICE)

Soft Skills

cross-functional collaborationcommunicationoptimizationleadershipproblem-solvingstrategic thinkingadaptabilityattention to detailstakeholder managementdata-driven decision making