Director of Performance Marketing
Rula
full-time
Posted on:
Location Type: Remote
Location: Remote • Hawaii • 🇺🇸 United States
Visit company websiteSalary
💰 $181,600 - $202,900 per year
Job Level
Lead
About the role
- Lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing, driving scalable growth with strong ROI discipline across a nine-figure budget
- Build and lead a high-performing team, manage agency partners, and oversee performance and brand paid media programs
- Partner closely with analytics to implement modern measurement and experimentation frameworks, including MMM, attribution, and incrementality testing, to inform decisions and unlock growth
- Plan, forecast, and report on channel performance, scale patient starts efficiently, and continuously test creative, targeting, bidding, and new channels
- Collaborate closely with brand, product, engineering, and finance teams to ensure on-brand creative, a strong martech foundation, and disciplined investment planning
Requirements
- 10+ years of related professional experience
- 8+ years experience owning in-house DTC performance marketing programs in a sophisticated or growth environment with $50M+ annual budgets across 3+ material channels (core channels - paid search, paid social, affiliates)
- 5+ years managing people with at least 2+ years managing a team of 3+
- Demonstrated track record of experience driving material growth in user acquisition from paid media DTC channels
- Demonstrated track record launching and scaling new user acquisition channels / programs in D2C paid marketing
- Expert using different marketing measurement approaches - marketing mix modeling, multi touch attribution, incrementality testing
Benefits
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Support for your mental and physical health
- New hire home office stipend: Set up your workspace for success
- Quarterly department stipend: Fund team-building activities or in-person gatherings
- Wellness events and lunch & learns: Explore a variety of engaging topics
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingpaid media strategymarketing mix modelingmulti touch attributionincrementality testinguser acquisitionDTC marketingchannel performance forecastingcreative testingbidding strategies
Soft skills
leadershipteam managementcollaborationstrategic planningcommunicationanalytical thinkingproblem-solvingdecision-makingagency managementcreative direction