Rula

B2B Marketing Manager

Rula

full-time

Posted on:

Location Type: Remote

Location: Remote • Hawaii • 🇺🇸 United States

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Salary

💰 $130,000 - $145,300 per year

Job Level

Mid-LevelSenior

About the role

  • Accelerate top-of-funnel growth across employer audiences - including commercial employers, universities, and health systems.
  • Help shape early-funnel strategy, refine segmentation and messaging, and create content and programs that help employers understand the value of partnering with Rula.
  • Collaborate closely with Sales, RevOps, and other partners to increase pipeline contribution and improve conversion across the funnel.

Requirements

  • 5+ years in B2B marketing, demand generation, partner marketing, or acquisition marketing. Experience must include ownership of early-funnel execution
  • 5+ years experience with HubSpot, Salesforce, or similar CRM + MAP systems
  • Demonstrated success building or scaling top-of-funnel acquisition programs that drive measurable increases in qualified lead volume
  • Strong analytical skills; able to build dashboards, analyze funnel metrics, and ensure accuracy in performance reporting
  • Experience partnering with Sales, RevOps, or AE/SDR/BDM teams to improve lead quality, routing, and conversion
  • Extremely strong written communication ability, with experience creating B2B content that drives TOF engagement.
Benefits
  • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
  • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
  • 401(k) plan access: Start saving for your future
  • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
  • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
  • Employee Assistance Program (EAP): Support for your mental and physical health
  • New hire home office stipend: Set up your workspace for success
  • Quarterly department stipend: Fund team-building activities or in-person gatherings
  • Wellness events and lunch & learns: Explore a variety of engaging topics
  • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generationpartner marketingacquisition marketingearly-funnel executionanalyticsdashboard buildingfunnel metrics analysisperformance reportingcontent creation
Soft skills
analytical skillswritten communicationcollaborationstrategic thinking