Ruby Labs

Lead User Acquisition Manager

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Own and maximise ROAS across all paid channels
  • Develop and implement strategies to drive efficient CAC and sustainable growth
  • Build growth plans based on LTV:CAC ratios and ARPU
  • Identify scaling opportunities across channels while maintaining performance efficiency
  • Define and execute the UA strategy across all platforms (Meta/Google, TikTok, etc.)
  • Design and implement optimal campaign structures across all active platforms
  • Continuously test and refine targeting, bidding strategies, and campaign setups
  • Work closely with the creative team to develop high-performing ad creatives
  • Identify and test new selling angles, creative approaches, and messaging strategies
  • Provide data-driven feedback to guide creative direction across all channels
  • Use data-driven insights to inform every strategic and tactical decision
  • Build and maintain performance reporting and attribution frameworks
  • Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration

Requirements

  • 3+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app)
  • Proven track record of maximising ROI and scaling paid acquisition
  • Deep platform expertise across paid social and search (Meta/Google, TikTok, etc.)
  • Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL
  • Experience working with attribution models and performance reporting frameworks
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingCAC (Customer Acquisition Cost)LTV (Lifetime Value)ARPU (Average Revenue Per User)A/B testingattribution modelsdata analysiscampaign managementbidding strategiescreative iteration
Soft Skills
analytical skillsdata-driven decision makingcollaborationstrategic thinkingcreative problem solving