Ruby Labs

Junior User Acquisition Manager

Ruby Labs

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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Job Level

Junior

About the role

  • Manage and optimize paid acquisition campaigns primarily on Snapchat Ads and TikTok Ads
  • Monitor performance daily and make data-driven optimizations across targeting, creatives, and bidding
  • Support budget pacing and allocation to maximize ROAS and conversion efficiency
  • Continuously test new campaign setups, objectives, and formats specific to each platform
  • Work closely with the creative team to brief, review, and iterate on short-form video ads
  • Actively participate in brainstorming sessions for TikTok - and Snapchat - native creatives
  • Test multiple creative angles, hooks, messaging, and formats to identify winning concepts
  • Analyze creative performance and provide structured feedback to guide future production
  • Conduct competitor and trend analysis to stay ahead of creative best practices on both platforms
  • Analyze campaign performance using platform dashboards and internal reports
  • Track key metrics such as CPA, CTR, CVR, retention, and subscription performance
  • Collaborate with the data team to extract actionable insights and optimize decision-making
  • Use learnings from tests to inform scaling and iteration strategies
  • Build and refine efficient campaign structures tailored to TikTok and Snapchat
  • Run A/B tests across creatives, audiences, and formats to improve performance
  • Identify scaling opportunities based on performance data and creative learnings
  • Stay up to date on Snapchat and TikTok ad products, algorithm changes, and trends
  • Monitor competitor activity, emerging ad formats, and industry benchmarks
  • Proactively surface new testing ideas and platform opportunities
  • Partner with creative producers to ensure ads align with performance goals
  • Work with data, product, and marketing teams to support cohesive acquisition efforts

Requirements

  • 1+ year of experience in User Acquisition, Performance Marketing, or Digital Marketing
  • Hands-on experience with Snapchat Ads and/or TikTok Ads
  • Exposure to creative testing and campaign optimization
  • Strong analytical mindset with the ability to interpret performance data
  • Proficiency in Excel / Google Sheets
  • Understanding of core performance marketing metrics and KPIs
  • Familiarity with analytics or attribution tools is a plus
Benefits
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid acquisitioncampaign optimizationA/B testingdata analysisperformance marketingcreative testingKPI interpretationbudget allocationROAS maximizationsubscription performance
Soft Skills
analytical mindsetcollaborationcreativitycommunicationbrainstormingfeedback provisionproactivityiterationproblem-solvinginsight extraction