RSTM ECOM

Creative Strategist

• Develop and own the creative strategy for paid ads based on campaign objectives and growth KPIs.
• Translate performance data and audience insights into creative hypotheses and clear briefs.
• Partner with design, growth, and content teams to ensure strategic consistency across channels.
• Write high-performing ad copy for Meta Ads.
• Adapt messaging and tone to different formats (video, UGC, static) and stages of the funnel.
• Ensure linguistic accuracy and cultural relevance across languages.
• Collaborate on A/B testing plans for creatives, headlines, CTAs, and messaging angles.
• Analyze performance data to identify patterns and optimize creative direction.
• Continuously iterate based on learnings, feedback, and campaign results.

Creative Strategist, Meta Ads