Director – Regional Sales

RSLI LTD

Regional sales director leading group insurance sales, broker development, and a 5–7-person team for Reliance Matrix. Driving premium growth, retention, profitability, and service excellence.

Posted 8/5/2026full-timeTampa • Florida • 🇺🇸 United StatesLead💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in group insurance sales, management, and strategic development to drive sales performance and enhance client relationships. Proficient in analyzing market opportunities and implementing effective sales strategies while fostering a collaborative team environment.

Highest-signal resume keywords

Group Insurance Sales ExperienceManagement ExperienceGroup Life and Health LicenseSales Strategy DevelopmentPublic Speaking and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentMarket AnalysisSales ReportingNegotiation SkillsProblem SolvingCRM ProficiencyProduct KnowledgeCase ImplementationCross-SellingTalent Development

Soft Skills

Relationship BuildingCollaborationAttention to DetailOrganizational SkillsInfluencing Skills

Tools & Technologies

CRM Software

Certifications & Qualifications

Group Life and Health LicenseAHIPLOMACEBS

Industry Keywords

Group ProductsAbsence SolutionsVoluntary PortfolioSales PremiumRetentionProfitabilityService ExcellenceAdministrative ProceduresClaim PracticesPolicyholder Guidance

About the role

Key responsibilities & impact

Develop and execute strategies to increase sales premium, case count, retention, and profitability
Develop brokers within the assigned sales territory
Identify market potential, prioritize opportunities, and develop territory sales strategies
Prepare and present product recommendations and solutions to brokers and clients
Cross-sell products to existing customers and new prospects
Send applications and related materials to prospects and follow up to generate and close sales
Represent Group Products, Absence Solutions, and Voluntary Portfolio products
Provide guidance on elevated service concerns to policyholders and brokers
Record lead information, call activity, follow-up, and opportunities in the company CRM
Analyze and submit sales and production reports to leadership
Implement new cases and resolve customer concerns with field and home office staff
Partner with underwriting to ensure profitable business
Drive company culture within local sales offices
Manage team performance, talent development, hiring, discipline, transfers, advancement, and promotions
Lead and participate in initiatives supporting RSL’s Service Excellence vision
Assist Sales Representatives in achieving line-of-business sales goals

Requirements

What you’ll need

Bachelor’s degree in related field
Minimum of 5 years of group insurance sales experience
Minimum of 3 years of management experience
Group Life and Health License(s) required
AHIP, LOMA, and/or CEBS preferred
Ability to demonstrate objectivity and sound management principles
Ability to solve policy owner and broker problems
Ability to speak effectively in public and develop audience-appropriate presentations
Ability to make independent decisions aligned with company and departmental objectives
Ability to influence decision makers and travel nationally with limited notice
Ability to negotiate difficult business situations skillfully and respectfully
Strong knowledge of group products, claim practices/processes, administrative procedures, services, contract language, and provisions
Ability to thrive in a fast-paced, challenging, collaborative, and frequently changing sales environment
Strong organization, follow-up, and prioritization skills
Commitment to continuous improvement in service delivery
Excellent people skills and ability to build strong relationships with departments and vendors
Collaborative and able to influence without direct management control
Attention to detail and ability to manage multiple tasks under pressure
Ability to maintain confidential information
Ability to travel up to 50%

Benefits

Comp & perks

Annual performance bonus for all team members
Generous 401(k) company match that is immediately vested
Choice of three medical plans including prescription drug coverage
Company contribution to Health Savings Account for High Deductible Health Plan enrollees
Multiple options for dental and vision coverage
Company provided Life & Disability Insurance
Paid Parental Leave & Adoption Assistance
Hybrid work arrangements for eligible roles
Tuition Reimbursement and Continuing Professional Education
At least 20 days of Paid Time Off per year for new hires
Nine company paid holidays
PTO may increase based on company level and years of service
Volunteer days
Community partnerships
Employee Assistance Program
Employee Resource Group program