Head of Marketing – Growth

RPM Healthcare

Head of Marketing & Growth at RPM Healthcare responsible for demand generation and brand positioning. Leading marketing strategies to enhance growth and market presence in the healthcare sector.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesLead💰 $90,000 - $110,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

demand generationbrandingcontent strategysales enablementaccount-based marketingmarketing automationlead nurturingcampaign executionKPI establishmentperformance reporting

Soft Skills

project managementorganizational skillswritten communicationverbal communicationstrategic thinkingexecution abilityindependent workadaptabilityentrepreneurial mindsetcollaboration

Tools & Technologies

HubSpotZoomInfoLinkedIn AdvertisingGoogle Adsmarketing budgets managementperformance dashboardscontractor managementagency managementdigital advertisingemail marketing

Industry Keywords

healthcarehealthcare technologydigital healthB2B healthcare marketingpopulation healthRPMCCMvalue-based carethought leadershipmarket presence

About the role

Key responsibilities & impact

Own and execute RPM Healthcare's growth marketing strategy
Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers
Partner closely with sales leadership to support pipeline generation and revenue growth
Build lead nurturing programs that move prospects from awareness to opportunity
Develop account-based marketing initiatives for strategic target accounts
Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives
Improve lead conversion performance across the funnel
Lead the ongoing evolution of the RPM Healthcare brand
Improve website messaging, positioning, and user experience
Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility
Ensure consistent messaging across all channels and customer touchpoints
Help define how RPM Healthcare is positioned against competitors
Create presentations, case studies, one-pagers, videos, and sales collateral
Support executive presentations and conference opportunities
Partner with sales to create targeted campaigns and outreach initiatives
Build marketing programs that directly support revenue generation
Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution
Establish KPIs, reporting processes, and performance dashboards
Manage marketing budgets, contractors, agencies, and external vendors
Continuously evaluate marketing effectiveness and ROI

Requirements

What you’ll need

5+ years of marketing experience with increasing levels of responsibility
Proven experience supporting revenue growth through marketing initiatives
Strong understanding of demand generation, branding, content strategy, and sales enablement
Experience working closely with sales organizations
Ability to operate as both strategist and executor
Strong project management and organizational skills
Strong written and verbal communication skills
Comfortable working independently in a fully remote environment
Ability to thrive in a fast-moving, entrepreneurial organization
Preferred Experience: Healthcare, healthcare technology, or digital health
HubSpot, ZoomInfo, LinkedIn Advertising, Google Ads, Account-Based Marketing (ABM), Marketing automation, Brand development, B2B healthcare marketing, Population health, RPM, CCM, or value-based care

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k)
Fully remote work environment
Company-paid travel expenses for approved business travel
Direct access to executive leadership
Opportunity to build and shape the marketing function from the ground up