RP3 Agency

New Business & Marketing Manager – Agency

RP3 Agency

full-time

Posted on:

Location Type: Hybrid

Location: Bethesda • Maryland • United States

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Tech Stack

Apollo

About the role

  • Own and execute RP3’s new business plan in partnership with agency leadership, aligned to priority verticals and regional focus
  • Own the full new business pipeline—from proactive outreach through pitch, proposal, and close—ensuring momentum, accountability, and follow-through at every stage
  • Lead and support go/no-go decisions, pitch strategy, pricing coordination, and proposal development
  • Source and manage inbound and outbound opportunities, including RFPs, introductions, partnerships, and trigger-based outreach (e.g., new CMOs, leadership changes, M&A activity), with a focus on quality, fit, and conversion
  • Orchestrate proactive outreach programs targeting warm relationships, past clients, agency friends, and high-fit prospects
  • Coordinate leadership participation in outreach, ensuring consistent weekly touchpoints and clear accountability
  • Manage relationships with agency search consultants as long-term partners—treating them like clients through thoughtful, quarterly engagement
  • Execute RP3’s marketing plan across owned channels—website, social, newsletter, awards, and events
  • Manage content updates, including case studies, news, capabilities decks, and credentials
  • Collaborate with creative, strategy, and leadership teams to translate agency thinking into compelling external storytelling
  • Support awards submissions, agency listings, and reputation-building initiatives
  • Own timelines, workflows, and resource coordination for all marketing and new business initiatives—driving work forward through collaboration rather than dedicated support staff
  • Manage cross-functional teams—including leadership, strategists, creatives, freelancers, and vendors—to deliver high-quality work on time
  • Help manage the new business and marketing budget
  • Own CRM (ActiveCampaign) as the central system of record for all new business and marketing outreach
  • Maintain clean, accurate CRM data—including contacts, companies, activity tracking, and pipeline stages
  • Build dashboards and reports to track outreach performance, engagement, pipeline velocity, and conversion
  • Ensure CRM usage is consistent across the agency, documenting best practices and workflows

Requirements

  • Ownership mindset, accountability, and excitement to learn and grow
  • A proactive, solutions-oriented mindset with a willingness to wear multiple hats
  • Bachelor’s degree in Marketing, Communications, or a related field
  • 4–6 years of experience in a fast-paced agency or consultancy environment
  • Strong new business instincts paired with exceptional organization and follow-through
  • Great writing, presentation, and storytelling skills
  • Expert-level Google Slides skills and strong proficiency across Google Workspace
  • Curiosity and comfort experimenting with AI tools (e.g., ChatGPT, Gemini) to improve research, content, and workflow efficiency
  • Detail-oriented, deadline-driven, and energized by making complex systems run smoothly
  • Even-keeled under pressure, with the ability to stay focused, thoughtful, and constructive when things move fast
  • Experience with CRM-driven outreach and familiarity with Apollo, Winmo, LeadDelta, or similar tools is a plus
Benefits
  • Hybrid flexibility—work where you work best, with meaningful in-person collaboration
  • A culture built on curiosity, kindness, accountability, and wildly original thinking
  • Comprehensive medical, dental, and vision insurance
  • 401(k) with employer match
  • Inclusive, best-in-class family leave policy
  • Summer Fridays — we shut down at 2 PM every Friday from Memorial Day to Labor Day
  • Generous PTO — take the time you need, guilt-free
  • Karma Days — paid time off to volunteer and give back
  • Employer-paid short- and long-term disability insurance
  • Company-paid life insurance and employee assistance program
  • Voluntary benefits including critical illness, accident, and pet insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
new business developmentproposal developmentoutreach strategycontent managementbudget managementCRM managementdata trackingreport buildingmarketing strategystorytelling
Soft Skills
ownership mindsetaccountabilityproactive mindsetsolutions-orientedorganizationwriting skillspresentation skillsdetail-orienteddeadline-driveneven-keeled under pressure