Manager, Onboard Marketing – Experience Strategy

Royal Caribbean Group

. Responsible for developing and executing onboard marketing strategies that improve brand perception and Net Promoter Score, drive revenue, and support shipboard operations .

Posted 4/21/2026full-timeMiami • Florida • 🇺🇸 United StatesSeniorLeadWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Responsible for developing and executing onboard marketing strategies that improve brand perception and Net Promoter Score, drive revenue, and support shipboard operations
Collaborate cross-functionally (with shipboard teams, hotel operations, concessionaire partners, marketing, product development, onboard revenue, and more) to implement new onboard marketing initiatives
Oversee the creative and branding of all onboard marketing to ensure consistency across the fleet
Lead the onboard marketing and guest experience strategies for all onboard experiences, promotions, and activities, ensuring consistency, clarity, and effectiveness
Develop clear, concise briefs that effectively communicate strategies for delivering compelling guest communications
Collaborate with key stakeholders including Product Development, Hotel Operations, Onboard Revenue, Brand Marketing, Guest Port Services, New Build, and Loyalty teams
Participate actively in cross-functional teams to identify and implement product development and partnership strategies
Travel or conduct ship visits as required.

Requirements

What you’ll need

Bachelor’s degree in marketing, advertising, or related field required
10+ years’ experience in marketing, advertising, or a creative team environment with a proven record of launching new products and services across multiple channels
Demonstrated creative design experience, with the ability to both edit existing content and develop original, compelling copy that aligns with brand standards and strategic objectives
Strong conceptual thinker with proven ability to ideate, develop, and evolve new marketing concepts, campaigns, and experiences from initial idea through execution
Proven Go-To-Market experience, including translating strategy into integrated marketing plans that inform and activate multiple channels (onboard, digital, print, and experiential)
Strong written and oral communication skills
Highly organized, deadline-driven, and detail-oriented
Demonstrated ability to improve processes and procedures
Proficient at managing and prioritizing multiple projects simultaneously
Team-oriented with strong cross-functional leadership in a fast-paced environment with shifting priorities
Ability to build strong, sustainable relationships with stakeholders at all levels
Expertise in developing strategic frameworks, planning, execution, and end-to-end project management
Experience managing business partnerships, vendors, and cross-functional teams (internal and external)
Active participation in product development and partnership strategy implementation
Strong presentation skills and ability to interact with all organizational levels and external partners
Track record of managing team projects on time and within budget.

Benefits

Comp & perks

Competitive compensation and benefits package
Excellent career development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingadvertisingcreative designGo-To-Market strategyintegrated marketing plansproject managementcontent developmentcampaign developmentbrand standardscopywriting

Soft Skills

strong written communicationstrong oral communicationhighly organizeddeadline-drivendetail-orientedteam-orientedcross-functional leadershiprelationship buildingconceptual thinkingpresentation skills

Certifications

Bachelor’s degree in marketingBachelor’s degree in advertising