Manager, Onboard Marketing and Experience Strategy
Royal Caribbean Group
full-time
Posted on:
Location Type: Office
Location: Miami • Florida • United States
Visit company websiteExplore more
Tech Stack
About the role
- Oversee strategy, creative, and branding of all onboard marketing collateral (digital and physical).
- Develop and implement onboard marketing strategies to drive awareness, engagement, and revenue.
- Lead the development of all onboard materials needed for new ship launches and revitalizations.
- Oversee a team of copywriters and designers.
- Assist in evaluating all onboard products, services, brand communications, and guest satisfaction metrics.
- Collaborate with key stakeholders to identify and implement product development and partnership strategies.
Requirements
- Bachelor’s degree in marketing, advertising, or related field required.
- 10+ years’ experience in marketing, advertising, or a creative team environment
- Demonstrated creative design experience
- Strong conceptual thinker with proven ability to ideate
- Proven Go-To-Market experience
- Strong written and oral communication skills.
- Highly organized, deadline-driven, and detail-oriented.
- Experience managing business partnerships, vendors, and cross-functional teams.
- Strong presentation skills
Benefits
- competitive compensation and benefits package
- excellent career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiesbrandingcreative designGo-To-Market experienceguest satisfaction metrics
Soft Skills
conceptual thinkingwritten communicationoral communicationorganizational skillsdeadline-drivendetail-orientedpresentation skills
Certifications
Bachelor’s degree in marketingBachelor’s degree in advertising