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Royal Caribbean Group

Manager, Onboard Marketing and Experience Strategy

Royal Caribbean Group

. Oversee strategy, creative, and branding of all onboard marketing collateral (digital and physical).

Posted 4/3/2026full-timeMiami • Florida • 🇺🇸 United StatesSeniorLeadWebsite

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Oversee strategy, creative, and branding of all onboard marketing collateral (digital and physical).
  • Develop and implement onboard marketing strategies to drive awareness, engagement, and revenue.
  • Lead the development of all onboard materials needed for new ship launches and revitalizations.
  • Oversee a team of copywriters and designers.
  • Assist in evaluating all onboard products, services, brand communications, and guest satisfaction metrics.
  • Collaborate with key stakeholders to identify and implement product development and partnership strategies.

Requirements

What you’ll need
  • Bachelor’s degree in marketing, advertising, or related field required.
  • 10+ years’ experience in marketing, advertising, or a creative team environment
  • Demonstrated creative design experience
  • Strong conceptual thinker with proven ability to ideate
  • Proven Go-To-Market experience
  • Strong written and oral communication skills.
  • Highly organized, deadline-driven, and detail-oriented.
  • Experience managing business partnerships, vendors, and cross-functional teams.
  • Strong presentation skills

Benefits

Comp & perks
  • competitive compensation and benefits package
  • excellent career development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
marketing strategiesbrandingcreative designGo-To-Market experienceguest satisfaction metrics
Soft Skills
conceptual thinkingwritten communicationoral communicationorganizational skillsdeadline-drivendetail-orientedpresentation skills
Certifications
Bachelor’s degree in marketingBachelor’s degree in advertising