Account Executive, Trade Marketing
Royal Caribbean Group
full-time
Posted on:
Location Type: Office
Location: Miami • Florida • United States
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About the role
- Manage marketing programs for all Sales areas, including but not limited to Field Sales, Inside Sales, National Accounts, and the Travel Advisor community.
- Coordinates and act as a liaison with Sales, Marketing, Creative Services, Hotel Operations and Revenue Management to oversee the development of creative, flow of projects, approval of promotional materials and marketing asset placement.
- Responsible for ensuring consistency of message and imagery in all marketing programs and capturing efficiencies and synergies in program execution across all sales areas to drive demand to the Royal Caribbean brand.
- Work to ensure Royal Caribbean remains the top brand of choice for travel agents through engagement campaigns, marketing assets and in-person special events.
- Develops comprehensive, multidimensional marketing campaigns to drive maximum demand and sales.
- Ensures consistency and alignment of copy and imagery in all marketing programs across the sales organization as well as retail and online travel partner locations.
- Develops annual travel partner appreciation campaigns to assist in establishing annual brand objectives, strategies, and overall leadership positioning for our field Sales team.
- Proactively works cross-functionally in the development and execution of marketing and promotional programs.
- Develops Go-To-Market programs that complement major brand and product launches.
- Responsible for the creation of promotional campaigns to drive traffic and ultimately bookings during key booking periods.
Requirements
- BA/BS degree from an accredited college required, Sales, Advertising, Marketing or Business focus.
- Three to five years’ experience in promotional/marketing programs.
- Proficiency in PC and Mac environments a must, including use of Microsoft Word, Excel, PowerPoint and Adobe.
- Excellent written and verbal communication skills are necessary.
- Experience in managing multiple tasks and projects at once.
- Strong customer service skills and creative thinking.
- Cruise industry experiences and/or creative agency experience a plus
- Knowledge of email coding is a plus.
- Knowledge of analytics and reporting capability a plus.
- Programs used: Salesforce, Adobe Experience Manager (AEM), Wrike, Contentful, Acoustic and Google Analytics on a daily basis.
Benefits
- Competitive compensation and benefits package
- Excellent career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing programspromotional campaignsemail codinganalyticsreporting
Soft Skills
communication skillscustomer service skillscreative thinkingproject managementcross-functional collaboration
Certifications
BA/BS degree