Royal Caribbean Group

Lead, Content Strategist

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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Job Level

Senior

Tech Stack

AEMGo

About the role

  • own the content strategy and content management for Celebritycruises.com
  • focus on Adobe Experience Manager (AEM) data management, ship deployment, and Go-To-Market campaigns
  • collaborate with a team of content professionals, partners with UX, design, development, analytics, SEO/AEO, and cruise product teams
  • ensure the guest journey is clear, cohesive, and on-brand across itineraries, ships, and experiences
  • provide oversight and work closely with the authoring team and ensure all new efforts are properly tested before going live
  • work closely with product and creative teams to create and update content for Destinations, Ships, Activities, Dining Venues, FAQs, and Ports.
  • lead content strategy for Celebritycruises.com across itineraries, ships, and experiences, ensuring a consistent brand voice and guest-centric messaging
  • own content data management in Adobe Experience Manager (AEM)
  • govern content data quality in AEM
  • manage ship deployment content calendar
  • oversee UAT, QA, and testing content-related tools and processes
  • collaborate with UX, design, and development teams to optimize content layouts
  • monitor Web Analytics, business performance, and customer satisfaction
  • plan and conduct content experiments and A/B tests
  • partner with analytics and SEO/AEO teams to understand guest needs and optimize content for search and users
  • drive end-to-end content creation for campaigns and site initiatives
  • manage publishing workflows in AEM
  • conduct regular content inventories and audits
  • support personalization and AI-enabled enhancements to the guest journey
  • communicate strategy and progress to stakeholders and leadership

Requirements

  • Bachelor's degree in Marketing, Business, Journalism, English major, or similar
  • 6+ years of professional experience with web content strategy.
  • In-depth knowledge managing content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications.
  • 3+ years of experience working within a content management system.
  • Ability to devise holistic content marketing strategic plans and ability to execute at a strategic and tactical level.
  • Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space.
  • Flexibility to changing priorities and being able to work on several projects simultaneously.
  • Exceptional verbal, written and presentation communication skills and the ability to inspire others.
  • Highly self-motivated, thrive in a fast-paced collaborative environment, and work well within a team.
Benefits
  • competitive compensation and benefits package
  • excellent career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent managementdata managementA/B testingcontent marketingweb content strategycontent auditscontent inventoriesdigital campaignscontent creation
Soft Skills
communication skillscollaborationflexibilityself-motivatedteamworkpresentation skillsstrategic planningtactical executioninspirationproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in JournalismBachelor's degree in English