Senior Analyst, Casino Database Marketing
Royal Caribbean Group
full-time
Posted on:
Location Type: Office
Location: Miami • Florida • United States
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Job Level
Tech Stack
About the role
- Responsible for maximizing net revenue and margins from the casino database by promoting sailings to known casino guests and driving additional acquisition efforts
- Partner with VIP Program operations and the Blue Chip loyalty rewards program to increase inbound customer contact
- Own the database marketing reinvestment strategy and analysis of Direct Mail and Email campaigns
- Collaborate with Marketing, Consumer Outreach, and Revenue Management to drive aggressive growth in casino bookings at the most profitable margins possible
- Own, manage and develop all casino database marketing campaigns, as well as analyzing the database for growth opportunities
- Segment casino marketing database and determine offers for database marketing campaigns that maximize profitability of targeted player groups through segmentation testing and analysis
- Deliver consistent post-campaign/monthly/quarterly/annual reports with analysis and insights that will be implemented into casino tactics
- Collaborate with other members of the Casino Operations and Hotel Performance teams to ensure we are collecting, reporting and analyzing data in the most accurate way possible with consistency across teams and reports
- Serve as the liaison between internal Blue Chip teams and Marketing to ensure proper development and delivery of casino collateral and loyalty initiatives
- Collaborate with Blue Chip and Marketing teams to strategically increase automated touchpoints to improve guest experience and loyalty engagement
- Consistently evaluate processes and campaign development strategies with Marketing to ensure our teams are working efficiently to develop and execute campaigns quickly
- Provide guidance for and support other Casino initiatives such as Instant Rewards, Partnership Certificate Events, Rep cross-marketing, Player Development marketing and more
- Partner with Shipboard Operations, IT, and Hotel Performance to constantly improve quantity and quality of casino database as well as accuracy of data transfer from ship to shore
- Personally manage customer issues, escalations, and onboard responsibilities
Requirements
- College degree required
- 2 to 5 years database marketing required
- Education: BS/BA in Marketing, Industrial Engineering, Analytics, or related field
- Experience in database analytics and revenue optimization, CRM, customer contact strategy and loyalty marketing
- Knowledge of the principles of casino mathematics, including the calculation of theoretical loss, is a plus
- Proficiency with a variety of software packages such as Excel, Word, Powerpoint and working knowledge or basic understanding of programs such as SQL, PowerBI, SAS and others
- Execution: excellent attention to detail and follow through
- Project management: ability to manage multiple campaigns and cross-functional team members
- Familiarity with metrics-based marketing
- Demonstrated leadership capabilities and effective verbal and written communication skills
- Ability to read, write and present extensive and complex procedures to executive level audience
- Ability to travel domestically and internationally and work flexible hours
- Approach: energy and enthusiasm to drive results; must be self-motivated, proactive and poised
Benefits
- competitive compensation and benefits package
- excellent career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
database marketingdatabase analyticsrevenue optimizationCRMcustomer contact strategyloyalty marketingcasino mathematicssegmentation testingcampaign developmentmetrics-based marketing
Soft Skills
attention to detailproject managementleadership capabilitiesverbal communicationwritten communicationself-motivatedproactiveenergyenthusiasmpoised