Royal Caribbean Group

Senior Content Product Owner

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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Job Level

Senior

Tech Stack

AEMGoWordPress

About the role

  • responsible for authoring and coordinating e-commerce content for a seamless execution of all web strategies and product information on the web.
  • serve as the liaison between digital sales/marketing strategies, stakeholder information, international partners and Go to Market deployments, announcements, campaigns, email communications as well as the web content implementation for CruisingPower.com, Espresso and the suite of tools and applications powered by the website.
  • become the expert in the current TeamSite legacy content management solution and the new Adobe AEM applications and all page templates to ensure the best user experience for each content type.
  • manage the day-to-day authoring operations working with cross functional teams such as Sales Communications, Call Center, International Partners, Marketing and Creative Partner teams.
  • verifying authoring is accurate, updating any errors, and overseeing any obstacles or roadblocks to find a solution.
  • collaborate with the Product Owners to fulfill content updates or add new pages to support digital strategies and Go to Market product launches.
  • crucial to the team overall as they will be a strong support for ensuring the execution of all web content implementation, support, and maintenance of the web site.

Requirements

  • Bachelor’s degree in marketing or business
  • 3-4 years of professional experience with: managing content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications
  • 2+ years of experience working within a content management system
  • Ability to be detail oriented and execute at a tactical level.
  • Ability to manage multiple brands, work across markets and cross functional teams.
  • Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space.
  • Strong interactive marketing experience and moderate technical background preferred.
  • Must be a highly organized self-starter able to manage multiple concurrent work streams, producing high quality deliverables while working with minimum supervision.
  • Web experience preferred.
  • Flexibility to changing priorities and able to work on several projects simultaneously.
  • Knowledge of enterprise systems like Adobe Experience Manager. WordPress, Open Text, Sanity preferred.
  • Understanding of content models, metadata, taxonomies and APIs.
  • Comfortable working with engineering on content-related technical tradeoffs.
  • Awareness of performance, security, and scalability impacts on content.
  • Experience with copy writing and image/asset editing and selection.
  • Experience in developing content strategy, vision, framework and execute roadmap.
  • Must have the ability to prioritize and manage multiple responsibilities successfully.
  • Ability to work in a complex, matrix environment where priorities change rapidly, and tight deadlines exist is required.
  • Proactive and resourceful thinker, proposing new ideas and thinking strategically about the tasks in front of them.
  • Knowledge of content governance models.
  • Experience working with legal, regulatory, or compliance constraints.
  • Understanding of content modeling, components, and templates.
  • Familiarity with headless CMS concepts (API driven content).
  • Basic understanding of web technologies (HTML, CSS, performance basics).
  • Must possess clear, concise, and professional verbal and written communication skills.
  • Ability to collaborate on strategies and craft tactical solutions to achieve strategic goals.
  • Creative ability, detail-oriented, data-driven, and customer-centric marketing professional, skilled in content and audience engagement.
  • Strong computer skills, including web applications, Adobe Photoshop or other Photo & Design software tools, MS Office, and extensive knowledge of PowerPoint, Excel, and Word to create and deliver executive level presentations.
Benefits
  • competitive compensation and benefits package
  • excellent career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content management systemcontent marketingcopy writingimage editingcontent strategyHTMLCSSmetadataAPIscontent modeling
Soft Skills
detail orientedhighly organizedself-starterproactive thinkerresourcefulcollaborativecreativedata-drivencustomer-centricability to manage multiple responsibilities
Certifications
Bachelor’s degree in marketingBachelor’s degree in business