Royal Caribbean Group

Director Communications

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Mexico

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Job Level

Lead

About the role

  • Develop, lead, and refine the overall communications strategy for Quintana Roo, Cozumel, and Mexico City, and other priority Mexican locations, ensuring alignment with organizational goals and objectives.
  • Identify and prioritize key audiences, messages, and communication channels to maximize reach and impact.
  • Advise senior leadership on reputation management, crisis communications, and strategic messaging.
  • Build and sustain positive relationships with local, regional, and national media outlets.
  • Serve as principal spokesperson for the organization in Mexico, representing the brand at press conferences, interviews, and public events.
  • Oversee the drafting and distribution of press releases, op-eds, and other media content tailored for Mexican audiences.
  • Monitor and analyze media coverage, providing regular reports and recommendations to leadership.
  • Establish and nurture collaborative relationships with community leaders, government agencies, NGOs, business partners and in-market influencers across Mexico.
  • Design and implement stakeholder engagement strategies that foster trust and support for organizational initiatives.
  • Facilitate effective internal communication across teams and departments in Mexico, ensuring a unified voice and consistent messaging.
  • Oversee the creation of high-impact communications materials, including speeches, presentations, digital content, annual reports, newsletters, and multimedia campaigns.
  • Ensure all content complies with organizational standards, is culturally relevant, and resonates with target audiences.
  • Encourage innovative storytelling and creative approaches for communicating complex issues.
  • Lead crisis communication planning and response for the region, developing protocols for rapid and effective engagement.
  • Prepare and coach leaders and spokespeople for media interactions during sensitive or high-profile situations.
  • Continuously monitor public sentiment and emerging issues, proactively recommending strategies to safeguard reputation.
  • Serve as a key strategic advisor to in-market leadership across Private Destination, Operations, Corporate Affairs, and others to provide guidance on proactive and reactive communications approach.
  • Serve as the main point person for on-the-ground communications, reporting back to Corporate HQ on in-market sentiment, real-time updates, and adjustments needed to best support overarching strategy.

Requirements

  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field; Master’s degree preferred.
  • 12+ years of progressive experience in communications, with at least 3 years in a senior leadership role.
  • Proven track record of designing and executing successful communications strategies, preferably in Mexico or Latin America.
  • Expert knowledge of the Mexican media landscape, including digital, print, radio, and television platforms.
  • Exceptional written and verbal communication skills in both Spanish and English.
  • Demonstrated ability to manage communications during crisis situations.
  • Strong interpersonal skills and experience engaging with diverse stakeholders, including government, media, business, and community organizations.
  • Experience leading and developing teams.
  • Ability to manage multiple projects under tight deadlines and shifting priorities.
  • High level of cultural competence and sensitivity to regional and local contexts.
  • Willingness to travel regularly across Quintana Roo and other priority Mexican locations.
Benefits
  • Competitive compensation and benefits package
  • Excellent career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
communications strategycrisis communicationsmedia content creationstakeholder engagementpublic relationsmedia monitoringreputation managementdigital contentmultimedia campaignsbilingual communication
Soft Skills
leadershipinterpersonal skillsstrategic advisingteam developmentproject managementcultural competencerelationship buildingeffective communicationcreative storytellingproblem-solving
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in Public RelationsBachelor’s degree in JournalismBachelor’s degree in MarketingMaster’s degree in Communications (preferred)