Royal Caribbean Group

Lead, Paid Media Analytics

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Continuously monitor media / advertising campaign performance including campaign structure, media selection, and creative performance
  • Leverage findings and reporting to optimize media
  • Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels
  • Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess campaign success
  • Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation
  • Liaise with other marketing analysts (e.g., eCommerce, customer marketing) to understand the interdependencies and overall impact of various initiatives
  • Utilize tools such as Google Analytics, Power BI, and platform-specific dashboards to create comprehensive reports
  • Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance
  • Serve as technical lead in the following: media tagging, tracking, creative dynamic data feeds
  • Connect with eComm teams to determine appropriate tagging structure
  • Support A/B testing and experimentation efforts to improve creative, audience targeting, and bid strategies
  • Stay current with industry trends, new features, and best practices in paid media and analytics tools
  • Present findings and strategic recommendations clearly to stakeholders and senior leadership

Requirements

  • Bachelor’s degree in Marketing, Data Science, Statistics, Business, or related field
  • 5+ years of experience in paid media analytics, digital marketing analytics, or media planning
  • Strong proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms)
  • Expertise in analytics tools such as Google Analytics, Tableau, Power BI, and Excel
  • Solid understanding of attribution models, conversion tracking, and multi-channel attribution
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights
  • Excellent communication skills for stakeholder presentations and strategic discussions
  • Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment
  • Organization: Exceptional organizational and multitasking abilities
Benefits
  • Competitive compensation and benefits package
  • Excellent career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media analyticsdigital marketing analyticsmedia planningattribution modelsconversion trackingmulti-channel attributionA/B testingdata analysisreportingoptimization
Soft Skills
analytical skillsproblem-solving skillscommunication skillscollaborationorganizationmultitaskingpresentation skillsstrategic thinkingteamworkinsight generation