Royal Caribbean Group

Senior Manager, Loyalty Marketing

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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Job Level

Senior

About the role

  • Create impactful messaging that is on-brand and drives the continuous evolution of our tone, from conception through execution
  • Develop messaging for overarching product toolkits that’s strategic, while preserving our voice
  • Produce a full range of both print and digital assets showcasing exceptional creative for divisions companywide, including but not limited to, Marketing, Sales, Operations, Product Development, Human Resources, Finance and executive requests
  • Partner with fellow creatives to devise multiple conceptual options that deliver on client areas' business needs
  • Partner with key stakeholders across the organization to foster up-to-date and ever-evolving knowledge of our brand’s short and long-term objectives
  • Confidently and effectively present creative work to key stakeholders, including internal management, channel owners and executive leadership
  • Ensure final materials are accurate and of the highest quality, suggesting improvements as needed
  • Drive tonal consistency by implementing and evolving our brand guidelines continuously
  • Provide creative guidance to others on the team as needed
  • Never miss a deadline, and keep clear lines of communication with the team
  • Manage multiple project timelines in a fast-paced environment
  • Ensure all copy considers governing laws, such as registered and trademarked symbols, country of origin, offer communication, etc.

Requirements

  • Minimum of Bachelor’s degree in Marketing, Advertising, English, Journalism or related field
  • 5-7 years of experience writing in a marketing, advertising or related field (either in-house or at an agency)
  • Portfolio of impressive real-world work samples showcasing a diverse background
  • Excellent copywriting, editing, and proofreading skills with a deep knowledge of English grammar and punctuation
  • Excellent verbal communication skills
  • Familiarity with print & online media
  • Meticulous attention to detail, clear and concise communication, and a commitment to producing high-quality work within deadlines
  • Versatility and flexibility
  • Working knowledge of brand development and the creative process
  • Time management skills with a demonstrated ability to multitask
  • Ability to work independently and in a team environment, fostering strong, collaborative relationships with fellow creatives and partners
  • Software experience in Mac-based applications, including Word and PowerPoint (working knowledge of visual design programs, such as Adobe CS a plus)
Benefits
  • Competitive compensation and benefits package
  • Excellent career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingeditingproofreadingbrand developmentcreative processprint mediaonline mediatime managementmultitaskingvisual design
Soft Skills
attention to detailclear communicationcollaborationversatilityflexibilityindependenceteamworkpresentation skillscreativitydeadline management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in EnglishBachelor’s degree in Journalism