Royal Caribbean Group

Manager, Integrated Retail Marketing

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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About the role

  • Set the strategic vision for integrated retail marketing, developing year-round promotional roadmaps that align with business objectives and drive innovation across all channels.
  • Lead the annual planning process, establishing KPIs and success metrics in partnership with leadership.
  • Translate brand campaigns and key moments into integrated retail experiences across all booking channels.
  • Accountable for achieving revenue growth targets and delivering measurable ROI on all promotional campaigns with the use of customer insights, behavioral data, and market trends to inform offer development, audience targeting, and promotional timing.
  • Brief creative teams to deliver clear, compelling, and channel-optimized assets.
  • Build channel-specific strategies and implement best practices in digital merchandising and promotional tactics across direct channels and trade partners.
  • Maintain strong cross-functional relationships to ensure aligned messaging and seamless go-to-market execution.
  • Communicate proactively with internal teams and external partners to manage updates, shifts, and campaign changes.
  • Apply testing, segmentation, and optimization best practices to improve conversion across email, digital media, web, and app.
  • Partner with Business Intelligence to measure performance, track ROI, and deliver weekly insights and recommendations.
  • Chair cross-functional steering committees to align marketing, sales, revenue, and digital teams on go-to-market strategies.
  • Develop long-term promotional strategies informed by channel-shift goals and multi-year growth plans.
  • Regularly present strategic plans, calendars, and campaign results to executive leadership, influencing company-wide commercial direction.
  • Serve as a key advisor to senior stakeholders, shaping the future of integrated retail marketing at Royal Caribbean.

Requirements

  • Bachelor’s degree in marketing, business, or related field required; master’s preferred.
  • 6–8 years of experience in marketing, e-commerce, retail, or related functions.
  • Proven experience leading promotional strategy and integrated campaign execution.
  • Strong project management skills with the ability to manage multiple initiatives and cross-functional teams.
  • Experience in data analytics, measuring marketing performance, running tests, and converting insights into actionable strategies.
  • Strategic thinker who can connect the dots across channels, data, and teams to deliver cohesive, high-impact campaigns.
  • Excels in analytics, campaign optimization, and translating insights into actionable strategies.
  • Guides creative development with a guest-centric, data-driven approach.
  • Builds trust and alignment across functions through clear communication and collaboration.
  • Manages multiple projects and cross-functional teams efficiently.
  • Proficient in Excel, PowerPoint, and BI tools like Power BI, with experience presenting to senior leadership.
Benefits
  • Competitive compensation and benefits package
  • Excellent career development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
promotional strategyintegrated campaign executiondata analyticsmarketing performance measurementcampaign optimizationtestingsegmentationconversion strategiesdigital merchandisingaudience targeting
Soft skills
project managementstrategic thinkingcommunicationcollaborationinfluencingrelationship buildingcross-functional team managementguest-centric approachinnovationproactive communication
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessMaster’s degree in marketing (preferred)