Manager, Loyalty Content
Royal Caribbean Group
full-time
Posted on:
Location Type: Office
Location: Miami • Florida • United States
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About the role
- The Manager, Loyalty Content leads the strategic development and execution of Royal Caribbean and Celebrity Cruises website merchandising initiatives across specialty programs, including Casino, Loyalty, and Co-brand Rewards Card
- This pivotal role is designed for a dynamic leader responsible for shaping the online guest experience, optimizing personalized messaging, and driving engagement and revenue through innovative digital strategies
- This role works within the Ecommerce web content organization to ensure merchandising journeys for our specialty programs are properly prioritized, executed, and improved on our consumer websites
- Develop a detailed roadmap and implement comprehensive eCommerce strategies for Casino, Loyalty, and Co-brand Rewards initiatives, aligning with overall brand objectives and business targets
- Oversee the planning, execution, and optimization of website content, including landing pages, targeted offers, and personalization efforts to enhance guest engagement and conversion
- Partner with marketing, product, creative, technology and revenue teams to coordinate efforts, prioritize initiatives, and ensure seamless execution of web campaigns
- Drive prioritization of the web development backlog for specialty programs for the eCommerce brand experience web content teams for royalcaribbean.com and celebritycruises.com
- Leverage data insights and customer segmentation to deliver tailored messaging and offers, maximizing relevance and fostering loyalty among casino guests and loyalty program members
- Manage the execution of promotional campaigns and web merchandising journeys, ensuring timely deployment, effectiveness tracking, and continuous improvement based on performance analytics
- Utilize analytics and guest data to inform merchandising strategies, identify opportunities for growth, and optimize the digital guest journey
- Mentor and guide a team of marketing professionals and web authors, fostering a collaborative environment focused on innovation and excellence
- Create ecommerce specialty program performance reports and presentations and deliver to key stakeholders
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- 7+ years of experience in eCommerce merchandising, digital marketing, or loyalty program management, ideally within the travel, hospitality, gaming, or leisure industries, with at least 2 of those years managing direct reports
- Proven track record of developing and executing successful digital campaigns that drive engagement and revenue
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams
- Expertise in personalization technology, content management systems, and analytics tools (e.g., Google Analytics, Adobe Analytics, Adobe Target, Adobe Experience Cloud, Adobe Experience Manager or similar)
- Strategic thinker with a data-driven mindset and a passion for delivering exceptional guest experiences
- Strong working experience with A/B testing, personalization, and customer segmentation
- Ability to thrive in a fast-paced, dynamic environment
Benefits
- competitive compensation and benefits package
- excellent career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
eCommerce merchandisingdigital marketingloyalty program managementA/B testingcustomer segmentationdata analysisdigital campaign executionwebsite content optimizationpersonalization strategiesperformance analytics
Soft skills
leadershipstakeholder managementcommunicationstrategic thinkingcollaborationmentoringinnovationadaptabilityinfluencingteam management
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationMBA (preferred)