Royal Caribbean Group

Lead, Loyalty Content

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Collaborate with creative teams, content authors, and external vendors to develop a detailed asset production schedule aligned with specialty programs campaign timelines and website launch dates.
  • Engage actively in prioritization sessions with Casino, Loyalty, Behavioral Communications, eCommerce Product, and other marketing teams to align requests with strategic priorities, business needs, resource availability, and campaign schedules.
  • Support the web authoring team by driving operational excellence, escalating bugs, and documenting enhancements to be executed.
  • Oversee the process of asset creation, including briefing creative teams, tracking progress, and ensuring deliverables meet quality standards and deadlines.
  • Work in close partnership with extended teams to coordinate dependencies, resolve bottlenecks, and facilitate seamless execution of asset delivery, ensuring campaigns launch on time and meet quality standards.
  • Act as point of contact for stakeholders, securing timely approvals on creative concepts, visuals, and messaging, while managing expectations and providing clear communication throughout the process.
  • Ensure all assets and visuals adhere to brand standards, style guides, and regulatory requirements, conducting quality checks prior to final approval.
  • Prepare comprehensive briefs for creative teams, detailing project scope, creative direction, and technical specifications.
  • Maintain organized libraries of approved assets, ensuring easy access and version control for ongoing campaigns and website updates.
  • Identify opportunities to streamline workflows, improve communication channels, and enhance overall project efficiency.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • 4+ years of experience in digital asset coordination, creative project management, or marketing operations, preferably within the hospitality, travel, or entertainment sectors
  • Strong organizational skills with the ability to manage multiple projects simultaneously
  • Excellent communication and stakeholder management abilities
  • Familiarity with creative tools and asset management systems (e.g., Adobe Creative Cloud, DAM platforms, Adobe Target, and enterprise CMS systems)
  • Knowledge of brand guidelines, design systems and quality assurance processes
  • Proactive, detail-oriented, and able to work effectively in a fast-paced environment.
Benefits
  • Competitive compensation and benefits package
  • Excellent career development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital asset coordinationcreative project managementmarketing operationsquality assurance processesbrand guidelinesproject scopecreative directiontechnical specifications
Soft skills
organizational skillscommunication abilitiesstakeholder managementproactivedetail-orientedability to manage multiple projectscollaborationproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in Business