Account Executive

• Facilitate and coordinate email and direct mail marketing campaigns for casino consumer segments
• Assist in the development and deployment day-to-day execution of Casino email and direct mail marketing campaigns
• Partner with Casino Operations and the Casino & High Value Analyst to build email and direct mail segmentation criteria and targeted lists
• Work with multiple internal and external vendors to stimulate casino customer lead acquisitions and retention efforts
• Responsible for casino EM/DM campaign pre-deployment QA alongside EM and DM vendors
• Manage EM/ DM agency process for production, asset delivery, QA and timely/ accurate deployment
• Collaborate with key stakeholders from marketing, retail, product, and operations teams to ensure coordinated execution and drive email performance
• Monitor EM/DM campaigns, report results and provide recommendations on how to improve performance through optimizations
• Execute campaign test plans with external vendors
• Assist and work with Sr. AE, Casino Marketing in developing email campaign calendar to drive impactful cadence, content versioning and testing strategy with corresponding reporting

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