Royal Alexandra Hospital Foundation

Digital Marketing

• Plan, develop, test, schedule, deploy, and optimize email marketing campaigns
• Create audience-focused digital communications aligned with the Foundation’s brand, voice, and fundraising objectives
• Develop targeted donor communications, newsletters, fundraising appeals, event communications, and stewardship campaigns
• Manage audience segmentation, personalization, email lists, scheduling, quality assurance, and post-campaign analysis
• Gather, refine, edit, and prepare content for digital channels with internal teams and subject matter experts
• Manage and maintain website and digital property content
• Build and update landing pages, donation pages, event registration pages, campaign microsites, web forms, and other digital experiences
• Support digital experiences for fundraising campaigns, events, raffles, auctions, and other initiatives
• Monitor email, website, and digital initiative performance using analytics and reporting tools
• Maintain campaign tracking and measurement practices; prepare performance reports and recommendations
• Support A/B testing, experimentation, and continuous optimization
• Collaborate with Communications, Development, Events, and other teams on integrated campaigns
• Contribute to campaign planning, editorial calendars, project coordination, and quality assurance
• Manage multiple projects and deadlines
• Provide editing, proofreading, and digital communications expertise
• Serve as a digital subject matter expert and resource to colleagues

Digital Marketing Officer