Senior Marketing Manager

Rover.com

Senior Marketing Manager driving Rover’s pet-care customer growth through upper-funnel media. Owning MMM, Geo-Uplift testing, agency performance, budgets, and AI-powered marketing automation.

Posted 8/13/2026full-timeRemote • Florida, Idaho, Missouri, North Carolina, Texas, Washington • 🇺🇸 United StatesSenior💰 $139,482 - $182,724 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in high-scale media strategy, particularly in leveraging upper-funnel channels to drive new customer growth and measuring impact. Proficient in workflow automation, AI tool implementation, and managing complex agency relationships to optimize marketing performance.

Highest-signal resume keywords

Media StrategyWorkflow AutomationGeo-Uplift TestingMedia Mix ModelingAgency Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Upper-Funnel Channel StrategyMedia BuyingNegotiationPerformance Metrics DevelopmentProgrammatic AdvertisingPythonSaaS ToolsAI Tool ImplementationCampaign ManagementData Analysis

Soft Skills

CollaborationCuriosityCoachingCommunicationProblem-Solving

Tools & Technologies

Linear TVOTT/CTVAudioPodcastOOHProgrammatic ChannelsMarketing Data ScienceAI ToolsScripts

Certifications & Qualifications

Bachelor's DegreeMaster's Degree (Preferred)

Industry Keywords

Consumer BrandTwo-Sided MarketplaceRFP ProcessUK Campaign ManagementEU Campaign Management

Tech Stack

Tools & technologies

Python

About the role

Key responsibilities & impact

Architect Rover’s consideration engine and strategically deploy brand identity across upper-funnel channels to drive measurable business impact and growth
Drive long-range strategy for upper-funnel channels and set goals and OKRs for new-customer growth and measured consideration
Influence annual planning cycles using media best practices and emerging industry shifts
Integrate upper-funnel strategy with the Brand team’s vision and provide performance-data feedback
Lead media buying, negotiations, inventory quality, and placement strategy across Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic channels
Manage complex external agency relationships, coach agencies, and hold them accountable to performance benchmarks
Manage large-scale program budgets
Develop marketing metrics and measurement frameworks with Marketing Data Science
Interpret and apply Media Mix Modeling (MMM) and propose Geo-Uplift tests to measure incrementality
Solve complex issues including CTV signal loss and multi-channel attribution in privacy-first environments
Automate marketing workflows and operationalize AI tools within the department
Architect AI-tool use cases to solve complex business problems
Distill complex media and AI concepts for executive stakeholders
Establish business rhythms to share findings and improve team prioritization and efficiency

Requirements

What you’ll need

8–12+ years of relevant experience in high-scale media strategy with a consumer brand, ideally a two-sided marketplace
Demonstrated expertise leveraging upper-funnel channels to drive new customers and measuring their impact
Demonstrated workflow automation improvements using Scripts, Python, SaaS tools, and AI
Ability to act as the team’s AI expert and expand team capabilities
Hands-on experience implementing Geo-Uplift testing and tactically applying MMM results
Bachelor’s degree required; master’s degree in a quantitative or business field is a plus
Experience managing agencies, holding them accountable for results, and managing an RFP process
Experience managing campaigns in the UK and EU is a plus
Ability to collaborate with internal Brand teams and Marketing Data Science
Curiosity and willingness to learn and challenge assumptions
Pet-related brand experience is nice to have

Benefits

Comp & perks

Competitive compensation
401k match
Long-term incentive plan with a company performance-based cash payout
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Pet benefits, including $1000 toward adopting your first dog or cat
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
Regular team activities performed in-person and virtually
Access to AI tools for every team member