Senior Marketing Analyst

Rover.com

Senior Marketing Analyst at Rover driving customer lifetime value across core marketplace and newer brands. Joining marketing analytics team in Barcelona to enhance LTV through reporting and analysis.

Posted 6/8/2026full-timeBarcelona • 🇪🇸 SpainSenior💰 €47,124 - €60,319 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own the reporting, attribution, and analysis that guide how Rover grows customer lifetime value across our core marketplace and our newer brands.
Join Rover's Barcelona Marketing Analytics team as a senior individual contributor partnering closely with Lifecycle Marketing (our CRM / retention function).
Help drive more repeat bookings and lengthen LTV across both pet parents and sitters.
Report to the Manager of Marketing Analytics and partner with Lifecycle Marketing, Martech, and Analytics Engineering.
Assist as we expand into multi-brand and international marketing.

Requirements

What you’ll need

3+ years using data to drive business impact, ideally in a marketing, growth, or CRM context.
Strong SQL, including complex queries on large datasets and reviewing others' code.
A track record building reporting and dashboards stakeholders genuinely trust.
Solid statistical grounding with Python or R, and experience owning A/B tests end-to-end.
A clear communicator who enjoys partnering directly with business stakeholders.
Experience with a data visualization tool (e.g., Mode, Looker, Tableau).

Benefits

Comp & perks

Long-term incentive plan with a company performance-based cash payout
Pension plan
Private medical insurance
25 days PTO
Meal allowance and flexible compensation plan (transport and nursery)
Gym membership
€450 to cover the costs associated with the adoption of a pet
Annual €150 wellness reimbursement
Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
Grab snacks, fresh fruit, in our kitchen to keep yourself going
Regular team activities, events, game nights, and more
Dog-friendly office

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPythonRA/B testingdata analysisreportingdashboard creationdata visualization

Soft Skills

communicationcollaborationstakeholder management