Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration.
Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need.
Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels.
Manage external agency relationships of high complexity and impact, coaching them to meet Rover’s high performance standards.
Manage large-scale program budgets with accuracy and attention to detail.
Work with Marketing Data Science in developing new marketing metrics and measurement frameworks, interpreting and applying Rover’s Media Mix Modeling (MMM) and proposing Geo-Uplift tests.
Identify and execute on massive process efficiencies by automating marketing workflows and operationalizing AI tools into the department.
Set up business rhythms to share findings across the organization, up-leveling the entire marketing team’s understanding of prioritization and efficiency.

Requirements

10-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two sided-marketplace).
You have demonstrated expertise in leverage upper funnel channels to drive new customers and know how to measure the impact.
You have demonstrated improvements to workflow automation, leveraging Scripts, Python, SaaS tools and AI.
Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results.
Bachelor’s degree required; Master’s degree in a quantitative or business field is a plus, work experience will absolutely be taken into account.
Ability to work from the Seattle office 2 days per week.
Experience managing and holding agencies accountable for results and managing an RFP process.
This role will impact Rover’s US and INTL businesses, experience managing campaigns in the UK and the EU is a plus.
You can work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data, depending on your audience.
You have an excitement to learn new things and continually challenge yourself with new ideas.

Benefits

Competitive compensation
401k match
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Pet benefits, including $1,000 toward bringing home a new dog or cat
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
Regular team activities performed in-person and virtually

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

media strategyworkflow automationGeo-Uplift testingMedia Mix Modeling (MMM)PythonSaaS toolsprogrammatic advertisingperformance metricsbudget managementdata analysis

Soft Skills

collaborationcoachingattention to detailcommunicationstrategic thinkingleadershipadaptabilityproblem-solvinginfluencecreativity