Rover.com

Senior International Marketing Manager

Rover.com

full-time

Posted on:

Location Type: Hybrid

Location: Barcelona • 🇪🇸 Spain

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Job Level

Senior

About the role

  • Contribute to and own implementation of the annual growth strategy for the International Markets. Transferring insight into plans, learning agendas and OKRs.
  • Own the execution of the local growth strategies with the central channel teams and external agencies. Setting clear New Customer volume targets per channel and managing any variances.
  • Work with the analytics department to ensure that actionable performance reporting and recurring mechanisms are in place - think Weekly and Monthly Business Reviews. Partner with the product and channel team to improve New Customer conversion rate for International Markets. Implement new, optimize existing and improve local experience of all landing pages.
  • Manage local content approach with central teams. Ensuring local content pillars in place and actioned against.
  • Produce and own local customer intelligence routines. Ensuring the local voice of the customer is being heard and turned into insight and action within the central teams including copy and content.

Requirements

  • High fluency in English (C2) is a must. This is the official Rover language and it’s used every day with every internal stakeholder.
  • Minimum of 8 years working experience driving cross-functional program outcomes
  • Experience of working directly with online and offline Marketing channels and technologies
  • Highly analytically independent - able to use data to solve complex problems in Excel/Google Sheets
  • Strong project management skills with the ability to define and execute against clear timelines while driving forward stakeholders
  • Clear and structured communication style both verbal and written especially in writing business cases
  • Demonstrated ability to effectively partner cross-functionally coupled with the ability to influence diverse teams to drive towards critical decisions and deliver outcomes.
Benefits
  • Long-term incentive plan with a company performance-based cash payout
  • Pension plan
  • Private medical insurance
  • 25 days PTO
  • Meal allowance and flexible compensation plan (transport and nursery)
  • Gym membership
  • €450 to cover the costs associated with the adoption of a pet
  • Annual €150 wellness reimbursement
  • Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
  • Grab snacks, fresh fruit, in our kitchen to keep yourself going
  • Regular team activities, events, game nights, and more
  • Dog-friendly office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisperformance reportingcustomer conversion optimizationproject managementbusiness case writingcross-functional program managementmarketing channel managementinsight generationlanding page optimizationcustomer intelligence
Soft skills
analytical thinkingcommunicationinfluencingstakeholder managementproblem-solvingcollaborationorganizational skillsstrategic thinkingadaptabilityleadership