Marketing

• Define the comprehensive pet parent lifecycle strategy, which includes thinking about multiple brands and prioritizing projects and go-to-market (GTM) campaigns.
• Lead & influence the end-end messaging strategy across owned channels, leveraging next best action models and predictive insights to deliver timely, personalized communications that drive engagement, retention, and repeat usage.
• Continuously refine and update messages across the customer journey to ensure relevance.
• Collaborate on data strategy and scalable message deployment via Iterable.
• Serve as the authority on the Pet Parent audience, proactively engaging with analytics, operations, and consumer research for insights.
• Advise product, marketing, and operations on optimizing the Pet Parent customer experience.
• Develop annual learning agendas and experiments.
• Establish annual booking targets, monitor lifecycle channel reporting, and provide regular updates on campaign performance.
• Create business briefs for new lifecycle strategy needs and work with stakeholders for project implementation.
• Develop customer journey maps and collaborate with the UX team on cohesive Pet Parent experiences.
• Act as the liaison for Marketing product GTM plans with product and marketing stakeholders.
• Partner with Lifecycle Operations and Programming to ensure timely execution of all Pet Parent campaigns.
• Performance manage and develop a small team of strategists and campaign operators to achieve business objectives.
• Stay informed about new features, technology, and AI within the industry.
• Create, manage, and track OKRs quarterly.

Director, Lifecycle Marketing

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