Director of North America Marketing

Rovensa

Director of North America Marketing leading marketing strategy and business development across the U.S. and Canada for Rovensa Next, specializing in biosolutions for agriculture.

Posted 5/17/2026full-timeIllinois, Iowa, Minnesota, Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead and actively participate in all marketing and business development activities for Rovensa Next across North America.
Develop and implement integrated North America marketing strategies aligned with organizational and enterprise goals.
Analyze customer needs, market trends, and competitive dynamics across U.S. and Canadian markets to identify growth opportunities.
Translate regional and global strategy into actionable, market‑relevant marketing initiatives.
Plan, execute, and oversee integrated marketing campaigns across digital, print, social, and field marketing channels.
Oversee digital marketing initiatives including SEO, SEM, email marketing, marketing automation, and social media advertising.
Lead the development and management of marketing content including websites, digital assets, brochures, advertising, and promotional materials.
Ensure consistency of messaging, positioning, and brand standards across North America.
Own and steward brand positioning across North America, ensuring credibility, differentiation, and consistency.
Partner closely with North America Sales leadership to enable demand generation, promotional strategies, and sales effectiveness.
Develop and manage the North America marketing budget with accountability for investment effectiveness and ROI.
Lead, mentor, and develop the North America marketing team, including U.S.‑based resources and Canadian coordination.
Develop and maintain relationships with key customers, partners, and industry stakeholders across North America.
Accept and complete assigned projects in a timely and professional manner.

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Administration, Communications, or a related field required; MBA or Master’s degree preferred.
8–10+ years of progressive marketing experience, including regional or national scope.
Demonstrated experience leading marketing strategy across the U.S. and/or Canada.
Proven track record of partnering with Sales and cross‑functional teams to drive revenue growth.
Experience managing marketing budgets and external agencies/vendors.
Agriculture, life sciences, specialty chemicals, or related industry experience strongly preferred.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategydigital marketingSEOSEMemail marketingmarketing automationcontent developmentcampaign managementbudget managementdemand generation

Soft Skills

leadershipmentoringcommunicationcollaborationanalytical thinkingproject managementrelationship buildingstrategic thinkingproblem solvingtime management

Certifications

Bachelor’s degreeMBAMaster’s degree