Rounds

Growth Marketing

• Hands-on manage and optimize user acquisition campaigns across multiple media channels: Apple Search Ads, Google Ads, Meta, TikTok etc.
• Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve the company’s growth objectives
• Monitor campaign performance, analyze data, and identify insights to inform optimization strategies, driving positive ROI
• Develop and manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts
• Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition
• Work closely with cross-functional teams including Monetization, ASO, Product, Creative Studio and Data
• Expand UA effort by scaling existing channels, exploring new media channels and implementing new buying strategies and technologies

User Acquisition Manager, Social