Ross & Yerger Insurance, Inc.

Marketing

• responsible for the end-to-end project management of the Ross & Yerger Employee Benefits coverage marketing efforts
• ensures that all new business and renewal marketing efforts are achieved on time, accurately, and completely
• gathering and managing all the necessary information to build, analyze and present to the carrier the Request for Proposal (RFP) which can include the Risk Assessment Questionnaires (RAQs), EE census, and claims information with the objective of obtaining proposals from various insurance carriers
• analyzes the carrier proposals and creates presentations that clearly display and communicate the coverage/rating data to the Employee Benefit Client Sales and Service Team
• seeks out appropriate markets to place new and existing business at the most competitive cost, utilizing financially sound carriers
• prepares request for proposals for existing clients and new business prospects in coordination with Account Team through the use of the agency’s Client Management Systems
• creates marketing narratives allowing carriers to meet each group’s goals for renewal
• assists in creating formal, specifically targeted request for quotes as required (i.e. municipal RFQs)
• analyzes coverage needs and recommends markets and products based on those findings
• includes analyzing the group’s current benefits plan designs, plan utilization and claims experience
• promotes products or carriers that have been identified by management (formal Carrier Partnerships)
• reviews carrier submissions and negotiates with the carriers to achieve the best in cost and benefits
• attends scheduled Marketing meetings and New Account prequalifying meetings
• builds strong relationships with Carrier Sales Representatives, Carrier Renewal Representatives and Underwriters
• remains informed regarding new products, legislation, market trends, underwriting guidelines, and additional industry information
• notifies EB Team of carrier and/or industry changes that may affect current or new clients and develops efficient, creative ways to share this information
• maintains RFP log to track New Business and Renewal Marketing activities
• furnishes updates and results to Management for purposes of attaining Carrier Partnership goals
• performs other duties as required

Employee Benefits Specialist