Demand Generation Manager – Cybersecurity, AI

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Fractional demand generation manager building cybersecurity and AI awareness, communities, and qualified pipeline. Operating HubSpot, analytics, social, and B2B campaigns for an early-stage technology venture.

Posted 9/10/2026part-timeRemote • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and digital marketing, with a strong focus on building and engaging communities across various platforms. Proficient in utilizing marketing automation tools and analytics to drive pipeline growth and optimize campaign performance.

Highest-signal resume keywords

B2B Demand GenerationHubSpot Marketing AutomationGoogle Analytics 4 (GA4)Community EngagementContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation CampaignsLead GenerationMarketing AutomationFunnel TrackingAttribution ReportingMessaging DevelopmentNurture JourneysPerformance ReportingSocial Media ManagementEmail Marketing

Soft Skills

Strong Written CommunicationExperimental MindsetIndependent OperationConfidence in Learning Complex Topics

Tools & Technologies

HubSpotGoogle Tag ManagerGA4Social Media PlatformsContent Calendars

Industry Keywords

Cybersecurity MarketingB2B ProductsDigital CommunitiesEngagement ReportingComplex B2B Buying Committees

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build and run demand-generation campaigns across LinkedIn, email, webinars and content
Develop market awareness and engagement across relevant cybersecurity communities
Support organic social activity across LinkedIn, X, Facebook and other relevant channels
Identify opportunities to build engaged communities across platforms such as Instagram and TikTok
Manage social content calendars, scheduling, publishing and engagement reporting
Shape messaging for CISOs, risk leaders, compliance teams, SMEs and innovation leaders
Create nurture journeys for complex B2B buying committees
Support lead generation and conversion activity
Manage and improve marketing automation and lifecycle workflows
Support funnel tracking, attribution and performance reporting
Translate technical cybersecurity concepts into clear and engaging market-facing narratives
Test channels, messaging and campaigns and use resulting data to improve performance
Build and operate the company's early demand-generation engine across digital, community and B2B channels

Requirements

What you’ll need

Experience within B2B demand generation, growth marketing or digital marketing
Demonstrable track record of generating pipeline rather than simply producing leads
Strong hands-on HubSpot experience, ideally including workflow and automation ownership
Practical knowledge of GA4 and Google Tag Manager
Experience managing organic social channels
Experience building and engaging digital communities
Strong written communication and messaging skills
Confidence learning technically complex subject matter
Practical, experimental and delivery-focused mindset
Ability to operate independently within a resource-conscious early-stage environment
Experience building B2B demand-generation campaigns
Experience with GA4 and Google Tag Manager
Experience marketing cybersecurity, technology or other complex B2B products
Cybersecurity experience is useful but not essential
Comfort with HubSpot workflows, email sequences, forms, lifecycle automation, list segmentation, lead and campaign reporting, and marketing automation processes
Experience with Google Analytics / GA4, Google Tag Manager, event and conversion tracking, tag deployment, channel attribution, and website and campaign performance reporting

Benefits

Comp & perks

Part-time / fractional engagement
Flexible engagement that can be undertaken alongside other compatible professional commitments
Longer-term participation in company growth and value created by the business
Direct access to senior leadership
Considerable autonomy over how demand-generation activity is built and developed