CRM Manager – Email Marketing Manager

Rosental Organics GmbH

CRM Manager developing customer engagement strategies and content-driven CRM concepts in a hybrid work environment in Berlin. Collaborating across functions to enhance customer experience and analyze market trends.

Posted 4/20/2026full-timeBerlin • 🇩🇪 GermanyJuniorWebsite

About the role

Key responsibilities & impact

Ownership & objectives: act as the strategic-creative link between Content, Marketing and Customer Experience
Develop content and customer journeys to increase customer retention
Create content-driven CRM concepts for newsletters and automated emails
Produce clear, structured briefings for Design, CRM and Copywriting
Analyze trends, competitors and tools and derive concrete ideas
Structure content testing & A/B tests and derive data-driven learnings
Develop efficient workflows for content creation and optimization

Requirements

What you’ll need

1–3 years of professional experience in CRM, content or customer retention (startup, e‑commerce or agency)
Strong writing skills with the ability to write for target audiences and a keen sense of tone and impact
Conceptual and analytical thinking, using KPIs such as open rate, CTR and conversion to optimize performance
Initial experience with CRM or email tools (e.g., Klaviyo) or a strong willingness to learn
Structured, team-oriented working style in cross-functional setups with CRM, Brand and Product
German at native level, good command of English

Benefits

Comp & perks

Work–life balance: 28 days of vacation (additional days possible), Baden-Württemberg public holidays and Berlin's International Women's Day
Work model: Hybrid with at least 2 days in the office per week in the modern C1 workspace
Additional bonus: Attractive bonus scheme on top of the fixed salary
Health: Access to nilo.health for mental fitness and prevention, and Urban Sports Club
Company pension: employer contribution to the company pension scheme
Learning & development: personal training budget
Mobility: company bike, company car or subsidized Deutschlandticket (Germany public transport pass)
Products: discounted Rosental products, plus other discounts and perks
More great benefits in our Karma Club

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Hard Skills & Tools

content creationcustomer journey developmentA/B testingdata analysisKPI optimizationwriting for target audiencesCRM conceptsemail marketing

Soft Skills

conceptual thinkinganalytical thinkingteam-orientedcommunicationcollaboration