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CRM Manager – Email Marketing Manager
Rosental Organics GmbH. Ownership & objectives: act as the strategic-creative link between Content, Marketing and Customer Experience .
About the role
Key responsibilities & impact- Ownership & objectives: act as the strategic-creative link between Content, Marketing and Customer Experience
- Develop content and customer journeys to increase customer retention
- Create content-driven CRM concepts for newsletters and automated emails
- Produce clear, structured briefings for Design, CRM and Copywriting
- Analyze trends, competitors and tools and derive concrete ideas
- Structure content testing & A/B tests and derive data-driven learnings
- Develop efficient workflows for content creation and optimization
Requirements
What you’ll need- 1–3 years of professional experience in CRM, content or customer retention (startup, e‑commerce or agency)
- Strong writing skills with the ability to write for target audiences and a keen sense of tone and impact
- Conceptual and analytical thinking, using KPIs such as open rate, CTR and conversion to optimize performance
- Initial experience with CRM or email tools (e.g., Klaviyo) or a strong willingness to learn
- Structured, team-oriented working style in cross-functional setups with CRM, Brand and Product
- German at native level, good command of English
Benefits
Comp & perks- Work–life balance: 28 days of vacation (additional days possible), Baden-Württemberg public holidays and Berlin's International Women's Day
- Work model: Hybrid with at least 2 days in the office per week in the modern C1 workspace
- Additional bonus: Attractive bonus scheme on top of the fixed salary
- Health: Access to nilo.health for mental fitness and prevention, and Urban Sports Club
- Company pension: employer contribution to the company pension scheme
- Learning & development: personal training budget
- Mobility: company bike, company car or subsidized Deutschlandticket (Germany public transport pass)
- Products: discounted Rosental products, plus other discounts and perks
- More great benefits in our Karma Club
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationcustomer journey developmentA/B testingdata analysisKPI optimizationwriting for target audiencesCRM conceptsemail marketing
Soft Skills
conceptual thinkinganalytical thinkingteam-orientedcommunicationcollaboration