Brand Marketing Manager
ROSE Bikes
full-time
Posted on:
Location Type: Hybrid
Location: Bocholt • Germany
Visit company websiteExplore more
About the role
- Contribute to the further development of the brand strategy based on Rose’s company strategy
- Derive, segment and target relevant audiences across our experience categories
- Plan and manage the annual action and advertising plan for the Rose brand
- Develop storytelling for product launches and relaunches, including planning and execution of photo and video productions
- Brief and collaborate closely with Marketing, channel owners, and internal and external stakeholders
- Analyze market, competitor and performance metrics and derive concrete measures
- Actively participate in design-thinking processes to conceptualize new Rose products
- Continuously develop and maintain the Brand Guidelines (Brand Book & other guides)
- Ensure consistent, brand-appropriate communication across all channels
- Provide regular reporting to measure the success of brand activities, including optimization of marketing efficiency
Requirements
- Several years of experience in brand marketing, ideally in the consumer goods, sports or lifestyle sectors
- A strong sensibility for brands, target audiences and authentic storytelling
- Analytical strength and experience working with KPIs, market and competitor analyses
- Structured, independent way of working and a high level of organizational ability
- Strong communication skills and a confident presence with internal and external stakeholders
- Experience managing campaigns, agencies and cross-functional teams
- Enthusiasm for bikes, sports and performance is a strong plus
Benefits
- Work in an open-minded team that loves what it does
- Responsible and varied tasks
- Flat hierarchies in a growing bike company
- Flexible working hours
- Benefits such as Hansefit, bike leasing and staff discounts
- Company events — from rideouts to company parties
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingstorytellingmarket analysiscompetitor analysisKPI analysiscampaign managementdesign-thinkingphoto productionvideo productionmarketing optimization
Soft skills
organizational abilitycommunication skillsindependent workinganalytical strengthcollaborationstakeholder managementstructured approachenthusiasm for sportsteam managementpresence