Rootly

Product Marketing

• Engage directly and frequently with Rootly customers to bring the voice of the customer into Rootly’s value propositions and the GTM decision-making process.
• Craft engaging and clear audience-specific content and messaging, including frameworks, case studies, solution briefs, web content, presentations, datasheets and whitepapers.
• Help define and lead the launch process for Rootly product launches.
• Build go-to-market strategies and develop and manage cross-team marketing campaigns to ensure successful lead generation and funnel progression.
• Create sales enablement content, playbooks and training, supporting Rootly sellers with compelling stories that both build the business case and differentiate Rootly in the marketplace.
• Understand and align to market trends, competitive landscapes, and product capabilities.
• Perform funnel analysis, identify optimization opportunities, and take appropriate action, focusing on analytical iteration development in both a technical and business sense.
• Work with both technical and non-technical teams to drive delivery.
• Manage communication with various senior stakeholders.
• Take an active role in defining the future of the Rootly platform and growth culture.

Technical Product Marketing Manager