Lead Data Analyst, Marketing

Root Insurance Agency

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $135,000 per year

Job Level

About the role

  • Independently lead high-impact analytics projects that inform strategy and improve business outcomes
  • Design and evaluate experiments (including A/B tests, geo tests, and incrementality analyses) to measure campaign efficacy and guide channel investment decisions
  • Develop and enhance customer attribution methodologies and marketing performance frameworks
  • Partner closely with Marketing and Data Science to identify new modeling opportunities that drive targeting and bidding efficiency
  • Develop and maintain business intelligence tools, dashboards, and data pipelines that support ongoing performance monitoring and reporting
  • Mentor junior analysts and elevate analytical rigor and collaboration across the team
  • Communicate complex insights to stakeholders at all levels, including Director and VP audiences

Requirements

  • 5+ years of work experience in analytics (experience in marketing analytics or insurance strongly preferred)
  • Bachelor’s degree in Mathematics, Statistics, Engineering, Computer Science, or a related quantitative discipline (Master’s degree preferred)
  • Advanced SQL skills; familiarity with Python or R for modeling and statistical analysis
  • Expertise with BI tools such as Tableau, Mode, Power BI, etc.
  • Knowledge in AWS Cloud-based Analytics and Data Warehousing solutions (e.g., EMR) preferred
  • Experience designing, executing, and interpreting advanced experiments and causal inference methodologies
  • Strong business acumen and a demonstrated ability to influence decision making with data
  • Proven ability to lead complex, cross-functional analytics initiatives from ideation to delivery
  • Exceptional communication skills; able to translate technical insights into actionable strategies
  • Detail-oriented, highly organized, and self-motivated; thrive in a fast-paced, dynamic environment.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
analyticsA/B testinggeo testsincrementality analysiscustomer attribution methodologiesmarketing performance frameworksSQLPythonRcausal inference methodologies
Soft Skills
leadershipcommunicationbusiness acumenanalytical rigorcollaborationdetail-orientedhighly organizedself-motivated