Marketing CRM Lead

Root Inc.

Lead migration and transformation of customer communications at Root Insurance using technical expertise and strategic guidance. Collaborate with cross-functional teams to enhance customer engagement through innovative CRM solutions.

Posted 7/16/2026full-timeRemote • Ohio • 🇺🇸 United StatesSenior💰 $103,000 - $128,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing customer engagement programs across various channels, with a strong focus on email deliverability and lifecycle communications. Proven ability to lead strategic migrations and collaborate with cross-functional teams to enhance customer experience and brand alignment.

Highest-signal resume keywords

Braze Platform ManagementEmail Deliverability StrategyCustomer Journey DesignLifecycle MarketingAudience Segmentation Strategies

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email Authentication ProtocolsCustomer Communications MigrationCampaign Performance OptimizationOperational MessagingTransactional Messaging

Soft Skills

CollaborationStrategic LeadershipProblem-Solving

Tools & Technologies

CRM EcosystemMarketing TechnologiesData Analytics Tools

Industry Keywords

Customer EngagementBrand AlignmentCompliance ConsiderationsDeliverability InfrastructureEmerging Marketing Trends

About the role

Key responsibilities & impact

Serve as the primary technical owner of Root's Braze platform, including architecture, configuration, governance, administration, and optimization.
Lead the strategic migration and consolidation of customer communications from multiple internal systems and ownership groups into Root's centralized CRM ecosystem.
Translate complex operational, servicing, product, and lifecycle communications into scalable, brand-aligned journeys within Braze and related marketing technologies.
Design, build, launch, monitor, and optimize customer engagement programs across email, SMS, push, in-app messaging, and emerging channels.
Design and execute customer journeys that support acquisition, remarketing, retention, servicing, and re-engagement initiatives.
Develop audience segmentation strategies and activation frameworks to improve targeting, engagement, conversion, and customer experience outcomes.
Lead experimentation efforts across messaging, creative, audience selection, timing, channel mix, personalization, and customer journey design.
Collaborate with Analytics and Data Science teams to measure campaign effectiveness, evaluate incrementality, and identify optimization opportunities.
Own Root's email deliverability strategy, including IP reputation management, domain health, authentication protocols, sender reputation monitoring, warming strategies, and inbox placement optimization and suppression frameworks.
Partner with Marketing, Product, Operations, Engineering, Brand, and Creative teams to operationalize customer communications while ensuring Root's evolving brand identity is consistently and effectively represented across all customer communication channels.
Partner with Engineering teams to implement and maintain customer events, integrations, data feeds, automated workflows, and technical requirements that support CRM programs and customer journey orchestration.
Monitor, report to the Executive Leadership Team, and optimize email, SMS, and customer engagement performance metrics; develop reporting frameworks and executive-level dashboards that provide visibility into communication health and business impact.
Troubleshoot platform, campaign, and deliverability issues to ensure reliable execution and performance.
Stay current on emerging trends, technologies, and best practices in email, SMS, lifecycle marketing, deliverability, accessibility, customer engagement, AI-enabled capabilities, and marketing technology, translating those insights into measurable improvements.

Requirements

What you’ll need

Experience leading large-scale migrations of customer communications
Demonstrated success rebuilding and maintaining email sender reputation, IP health, and deliverability performance in complex environments
Deep understanding of email authentication protocols and deliverability infrastructure
Experience developing communication governance models across multiple business stakeholders
Strong understanding of customer lifecycle communications, operational messaging, transactional messaging, and marketing communications
Proven ability to balance technical platform requirements with customer experience, brand expression, compliance considerations, and business goals.

Benefits

Comp & perks

Competitive Bonus
Equity Offering
Remote work options