Lifecycle Marketing Lead

Roofr

Lifecycle Marketing Lead at Roofr supporting customer acquisition and revenue through engagement strategies. Owner of end-to-end lifecycle efforts across multiple communication channels.

Posted 6/1/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$110,000 - CA$120,000 per yearWebsite

About the role

Key responsibilities & impact

Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers.
Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time.
Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization.
Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations.

Requirements

What you’ll need

4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
Demonstrated success building, launching, and optimizing cross-channel customer journeys. You’re comfortable owning the build, not just the design.
Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel.
Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests.
Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies.
Excellent communication and collaboration skills to drive alignment across teams.
Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights.

Benefits

Comp & perks

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
RRSP/401k match
Generous Parental Leave policy
We host an annual company retreat with great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingemail marketingmarketing operationsautomationA/B testingsegmentationcampaign reportinganalyticscustomer journey optimizationbehavior-driven campaigns

Soft Skills

analytical skillscommunication skillscollaboration skillsproblem-solvingcreativityadaptabilitystrategic thinkingattention to detailproject managementcross-functional teamwork