VP of Sales

Roo

VP of Sales scaling Roo’s veterinary staffing marketplace and activating hospitals and veterinary professionals. Building revenue strategy, sales operations, enablement, and cross-functional growth systems.

Posted 8/14/2026full-time🇺🇸 United StatesLead💰 $190,000 - $330,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building high-performing sales organizations and driving growth through effective account management and revenue strategies. Proficient in cross-functional leadership, data-driven decision-making, and developing scalable sales enablement processes.

Highest-signal resume keywords

Sales Leadership ExperienceMarketplace Sales StrategyForecast AccuracyCross-Functional CollaborationSales Enablement Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue StrategyAccount ManagementSales ForecastingPipeline ManagementGTM Systems ArchitectureData-Driven Decision MakingPerformance StandardsQuota AttainmentTerritory DesignBudget Allocation

Soft Skills

Executive PresenceClear CommunicationTeam DevelopmentTrust BuildingAlignment Driving

Tools & Technologies

CRM SystemsSales Automation Tools

Industry Keywords

B2B SalesSMB ServicesMid-Market ServicesSales CultureOrganizational Design

About the role

Key responsibilities & impact

Lead the effort to build a high-performing sales organization and enhance the company’s sales culture
Drive growth on both sides of the marketplace by activating new hospitals and veterinary providers
Grow volume through deeper provider engagement with Account Management programs
Own the integrated revenue strategy tied to company goals and unit economics
Design coverage, territory, and segment models across the revenue organization
Allocate headcount and budget based on ROI and constraints while maintaining a healthy cost of sales
Build operating cadence for forecast accuracy and quota attainment
Scale repeatable go-to-market playbooks across segments
Build the sales enablement engine, including messaging, objection handling, discovery, onboarding, and coaching
Implement QA loops including call scoring, pipeline hygiene, and deal reviews
Build a scalable leadership bench and organizational design
Set hiring rubrics, performance standards, and accountability practices
Own organization-level capacity planning and define leading indicators
Own GTM systems architecture, including CRM and tooling
Drive automation to remove toil and enforce standards
Align Product, Marketing, Finance, and Data around revenue priorities and shared metrics
Lead major organizational, process, and compensation transformations while maintaining performance
Report directly to the CEO and serve as a key member of the management team

Requirements

What you’ll need

Proven sales leadership experience in marketplace sales or B2B SMB and mid-market services with a quota-carrying motion
Executive presence and clear, board-ready communication with credible variance explanations
Track record of developing strong teams through hiring, fair and rapid talent upgrades, and coaching
Experience building accurate forecasts, measured sales motions, clean pipelines, and systematic processes
Comfort tying decisions to data, metrics, and unit economics while maintaining focus on growth
Strong cross-functional leadership with Product, Marketing, Finance, and Data
Ability to resolve tradeoffs, earn trust, and drive alignment around shared metrics

Benefits

Comp & perks

Accelerated growth & learning potential
Stipends for home office setup, continuing education, and monthly wellness
Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans
401K
Unlimited Paid Time Off
Paid Maternity/Paternity and reproductive care leave
Gifts on your birthday & anniversary
Opportunity for domestic travel, including regional team building events