Senior Manager, Brand and Integrated Marketing

Roo

Senior manager leading Roo’s veterinary staffing brand across campaigns, content, social, PR, events, and web. Guiding teams and partners to strengthen engagement with veterinary professionals and hospitals.

Posted 8/6/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $115,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing and integrated campaign management, leveraging data and audience insights to drive strategic brand initiatives. Proven ability to lead and develop teams while fostering collaboration across various channels and external partners.

Highest-signal resume keywords

Brand MarketingIntegrated MarketingMulti-Channel Campaign ManagementTeam LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MarketingBrand StrategyCreative DirectionAudience ResearchPerformance Measurement

Soft Skills

StorytellingCreative JudgmentCollaborationCommunicationCuriosity

Tools & Technologies

AI ToolsEmerging ToolsContent Development Tools

Industry Keywords

Veterinary MedicineHealthcareTechMarketplacesMission-Driven Companies

About the role

Key responsibilities & impact

Set the strategic direction for Roo’s brand team and translate business and marketing priorities into brand strategies, campaigns, and creative direction
Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration
Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work
Use performance data, audience insights, and campaign learnings to improve brand planning, prioritization, and measurement
Grow Roo’s reach across social, community, events, content, and emerging channels
Develop brand-led programs for veterinarians, technicians, hospitals, and the broader veterinary community
Shape Roo’s brand narrative and lead thought leadership programs, customer stories, executive visibility, authored content, and speaking opportunities
Partner with PR on earned media, industry moments, press angles, and proof points
Conduct brand and audience research and translate insights into stronger messaging and storytelling
Lead and develop the brand marketing team across brand/content, social/community, and events
Guide external partners across PR, design, web, ads, and other creative needs
Partner across Roo on customer-facing programs, launches, and promotional moments
Create scalable brand systems, templates, and ways of working
Use AI and emerging tools to improve research, workflow, content development, reporting, and team efficiency

Requirements

What you’ll need

Experience in brand marketing, integrated marketing, campaign marketing, or a related role
Experience leading multi-channel work from strategy through execution
Experience managing and developing teams, including direct reports and external partners or agencies
Understanding of brand across the full customer journey
Strong storytelling, creative judgment, and visual consistency skills
Ability to collaborate across teams, build trust, and communicate clearly
Ability to use data, research, and performance learnings to make decisions and drive measurable impact
Curiosity and creative energy, with willingness to test new ideas, formats, channels, and audience approaches
Thoughtful use of AI and emerging tools while maintaining human judgment and creativity
Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus

Benefits

Comp & perks

Accelerated growth & learning potential
Stipends for home office setup, continuing education, and monthly wellness
Comprehensive health benefits with base medical plan covered at 100% and optional premium buy up plans
401K
Unlimited Paid Time Off
Paid Maternity/Paternity and reproductive care leave
Gifts on your birthday & anniversary
Opportunity for domestic travel, including regional team building events