Roo

Lifecycle Marketing Manager

Roo

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Colorado, New York, North Carolina, Texas, Washington • 🇺🇸 United States

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Salary

💰 $110,000 - $150,000 per year

Job Level

Mid-LevelSenior

About the role

  • Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
  • Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
  • Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
  • Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.
  • Own the communication experience across the entire full and part-time placement funnel.
  • Segment users based on hiring intent and behavior (e.g. shift history, message engagement, hiring signals).
  • Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers.
  • Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
  • Test and iterate messaging frameworks that resonate emotionally and practically.
  • Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation.
  • Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities.
  • Run experiments and A/B tests to improve messaging, conversion rates, and program uptake.
  • Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product features, hospital workflows, and user support needs.

Requirements

  • 4+ years of experience in end-to-end lifecycle strategy and ownership, CRM, or engagement marketing — ideally within B2B2C, marketplace, or staffing/recruiting environments.
  • Proven experience in a startup or tech environment, with comfort operating in fast-paced, ambiguous contexts where priorities can shift quickly.
  • A strong track record of designing new and scaling cross-segment lifecycle programs — ideally spanning both supply (providers: vets/techs) and demand (hospitals/practice managers).
  • Hands-on expertise with lifecycle tools like Braze, HubSpot, or similar, and a solid grasp of behavioral segmentation, trigger-based campaigns, and experimentation frameworks.
  • A data-driven mindset, with fluency in using campaign dashboards, A/B testing, and attribution/ROI analysis to guide decisions and optimize performance.
  • Strong empathy for both B2B and B2C users, with an ability to design journeys that feel relevant, personalized, and human.
Benefits
  • Accelerated growth & learning potential.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
  • 401K
  • Unlimited Paid Time Off.
  • Paid Maternity/Paternity and reproductive care leave.
  • Gifts on your birthday & anniversary.
  • Opportunity for domestic travel, including for regional team building events.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketing strategybehavioral segmentationA/B testingcampaign dashboardsmulti-channel campaignspersonalizationconversion rate optimizationdata analysisjourney mappingengagement marketing
Soft skills
empathycommunicationcollaborationadaptabilityproblem-solvingcreativitystrategic thinkinguser-centric designanalytical thinkingstakeholder management