Head of Performance Marketing

ROIT

Head of Performance Marketing leading the strategy with a focus on data-driven demand generation and efficient lead acquisition. Overseeing digital channels and integrating AI for optimization.

Posted 4/14/2026full-timeSão Paulo • 🇧🇷 BrazilLeadWebsite

About the role

Key responsibilities & impact

Lead the performance marketing strategy with a focus on predictable demand generation
Define and execute the performance marketing strategy (paid media, inbound, digital outbound, SEO, CRO, etc.)
Ensure consistent and growing generation of qualified leads for all business areas
Manage and optimize digital channels (Google Ads, LinkedIn Ads, Meta, etc.) with a focus on ROI
Structure and evolve the acquisition funnel (top, middle, and bottom of funnel) with a conversion-focused approach
Implement and scale the use of AI in campaigns, targeting, personalization, and automation
Monitor and optimize key metrics (CAC, CPL, ROI, LTV, conversion, pipeline generated)
Work closely with sales to ensure lead quality and conversion into revenue
Continuously test new channels, strategies, and growth approaches

Requirements

What you’ll need

Solid experience in performance marketing and demand generation
Strong command of paid media and digital channels
Experience managing the funnel and acquisition metrics
Experience with automation tools and CRM (e.g., HubSpot)
Hands-on experience applying AI to marketing
Analytical skills and data-driven decision making
Experience leading teams

Benefits

Comp & perks

Health insurance
Retirement plan
Flexible work
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdemand generationpaid mediaSEOCROAI in marketingacquisition metricsdata-driven decision makingautomation

Soft Skills

analytical skillsleadership