ROIT

Growth Marketing

ROIT

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Planning and execution of growth loops;
  • Generate hypotheses, run A/B tests and create experiment roadmaps to optimize acquisition, activation and retention;
  • Build growth funnels integrating paid media, marketing automation and CRM;
  • Performance and Acquisition;
  • Manage Google Ads, Meta Ads, LinkedIn Ads, YouTube and Display campaigns with focus on CPL, CPQL and ROI;
  • Build multi-channel customer journeys: Ads → Landing Page → Automation → CRM;
  • CRO and conversion journey;
  • Optimize landing pages, forms and CTAs based on heatmaps, analytics and tests;
  • Create remarketing flows segmented by funnel stage and lead profile;
  • Data analytics and automation;
  • Monitor metrics in GA4, HubSpot, Hotjar, and Data Studio;
  • Build dashboards and performance reports, automating insights for faster decision-making;
  • Marketing–Sales integration;
  • Connect growth to the commercial operation (HubSpot, SDRs, AEs) to measure CPL → SQL → Revenue;
  • Support ABM campaigns, partnerships and combined inbound/outbound strategies;
  • Test cycle management;
  • Define hypotheses, measure results, document learnings and scale what works.

Requirements

  • Strong command of Google Ads, Meta Ads and LinkedIn Ads (focus on B2B lead generation)
  • Advanced knowledge of GA4, Tag Manager, Data Studio and Looker
  • HubSpot (or other CRM) – automations, scoring, tracking and reporting
  • Experience in CRO and UX writing to optimize landing page conversion
  • Testing and analytics tools: Hotjar, VWO, Optimizely, etc.
  • Solid understanding of SQL, HTML, APIs and integrations (plus)
Benefits
  • 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
A/B testingCROSQLHTMLdata analyticsmarketing automationUX writinglead generationperformance reportingexperiment roadmaps
Soft skills
planningexecutiondecision-makinghypothesis generationdocumentation