Marketing Manager

Rohlik Group

. Adapt and execute central brand campaigns for your local market, ensuring they resonate with local customer needs and reflect market-specific dynamics.

Posted 4/21/2026full-timeBucharest • 🇷🇴 RomaniaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Adapt and execute central brand campaigns for your local market, ensuring they resonate with local customer needs and reflect market-specific dynamics.
Plan and deliver additional local marketing initiatives that support country business goals including FTU growth, order frequency, and retention.
Manage the local marketing calendar, ensuring timely delivery of all campaigns and materials.
Collaborate closely with the PR team to support local press activities, product launches, and brand storytelling initiatives.
Provide marketing materials, campaign context, and local insights that enable effective PR outreach in your market.
Ensure consistency between paid marketing activity and earned media messaging to reinforce a coherent brand narrative.
Use AI tools to scale content production, streamline workflows, and improve campaign effectiveness in your market.
Proactively explore new formats, tools, and approaches to improve campaign efficiency and results.
Ensure all marketing activities contribute directly to measurable business outcomes: FTU growth, orders, and customer retention.
Monitor campaign performance, analyse results, and apply learnings to continuously optimise local marketing activities.
Track local customer behaviour, market trends, and competitor activities to identify growth opportunities.
Partner with local commercial teams to ensure marketing activity supports trading priorities and business initiatives.
Work with central Brand, Social, CRM, and Display teams to align messaging, creative assets, and audience targeting.
Serve as the primary marketing point of contact for your market, managing relationships with internal stakeholders effectively.
Safeguard Rohlik's brand voice and visual identity across all local marketing touchpoints and channels.
Ensure local adaptations remain within agreed brand guidelines while addressing genuine market-specific needs.
Manage the local marketing budget effectively, ensuring strong ROI across channels and campaigns.
Track spend vs. plan and flag risks or opportunities proactively.

Requirements

What you’ll need

5+ years of marketing experience, ideally in e-commerce, FMCG, or a fast-paced consumer brand environment.
Proven track record of executing performance-oriented campaigns that deliver on FTUs, orders, or retention.
Strong project management skills — ability to run campaigns end-to-end, on time, and within budget.
Experience collaborating with PR teams or supporting media/communications activities.
Familiarity with AI tools for content creation, analytics, or workflow efficiency.
Good understanding of digital marketing channels including social, display, CRM, and influencer.
Analytical mindset with the ability to use data to assess performance and optimise activities.
Strong communication and stakeholder management skills — able to work effectively with both local and central teams.
Fluent in English
Native Romanian

Benefits

Comp & perks

Meal vouchers (35 Ron/day worked)
Medical subscription (Regina Maria)
Bookster services
Flexible working hours, - including home office (minimum 1 day/week); one of the weekly office days will imply working from our warehouse in Stefanesti
20 working days vacation + 1 day extra for your birthday
Access to special discounts and promotions on Sezamo platform
Transport allowance
Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly
A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.

ATS Keywords

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Hard Skills & Tools

marketing experienceperformance-oriented campaignsproject managementdigital marketingcontent creationanalyticscampaign optimisationcustomer retentionFTU growthorder frequency

Soft Skills

communication skillsstakeholder managementcollaborationanalytical mindsetproactive approachrelationship managementcreativityadaptabilitytime managementproblem-solving