Marketing

• Develop and execute integrated marketing campaigns across social media, email marketing, content marketing, and digital channels tailored for B2B software audiences.
• Manage social media accounts to build brand visibility and engage with target communities, with a strategic approach to platforms like LinkedIn, Meta, YouTube and industry forums.
• Plan, create, and optimize email marketing campaigns using tools such as Pardot to nurture leads and support sales pipelines.
• Collaborate with cross-functional teams including product, sales, and creative to align messaging, support product launches, and produce sales enablement materials.
• Support content development including blogs, case studies, whitepapers, newsletters, webinars, and event promotion to drive customer education and lead nurturing.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.
• Analyze marketing campaign performance metrics (lead generation, conversion rates, ROI) and generate actionable insights for continuous improvement.
• Manage marketing assets and CRM databases to maintain organized, up-to-date collateral and customer communications.
• Implement CRM and marketing automation strategies to enhance customer acquisition, retention, and lifecycle marketing efforts.

Marketing Specialist, B2B Software

Health Marketing Specialist

Lifecycle Marketing Advisor

Marketing Manager

VP Marketing

Senior Customer Marketing Manager