Rocky Talkie

Brand Manager

Rocky Talkie

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $115,000 - $135,000 per year

About the role

  • Provide leadership and development to the brand and creative teams
  • Set clear priorities, workflows, and standards for how brand work gets done
  • Provide thoughtful feedback that improves the work of designers, writers, photographers, and partners
  • Help identify when and where we should invest in additional internal or external support as the brand grows
  • Help evolve Rocky Talkie’s brand voice, narrative, and positioning
  • Clarify and articulate what makes our products different in ways that resonate with users by translating detailed product features into real-world benefits
  • Shape brand and messaging strategies for new customer segments and international communities where Rocky Talkie has limited awareness
  • Ensure consistency across website, packaging, email, social, and partnerships
  • Help articulate a brand that resonates with both passionate outdoor users and professional, commercial, and institutional customers who prioritize reliability and trust
  • Build the story behind the brand by leaning into our best-in-class products, small business roots, and our dedication to craftsmanship in all forms, from radios to customer service.
  • Lead the development of thoughtful brand and educational content, including:
  • - Activity-specific guides and resources on backcountry communication and safety
  • - Product storytelling that builds understanding and trust
  • - Content that supports both inspiration and practical value
  • Provide creative direction and feedback that elevates the quality and consistency of all brand work
  • Manage the creative pipeline for ads, social posts, emails, website content, in-store displays, and all other brand assets
  • Collaborate with creative partners (designers, photographers, filmmakers, writers) to bring ideas to life
  • Help balance lifestyle storytelling with deeper, more informative content
  • Support Rocky Talkie’s role as a trusted voice in backcountry communication
  • Build relationships with guides, educators, athletes, SAR professionals, non-profits, and other credible partners
  • Help shape ambassador and partnership efforts to prioritize authenticity and alignment
  • Look for opportunities where Rocky Talkie can contribute meaningfully to the outdoor community
  • Lead brand-side strategy for product launches and key campaigns
  • Work closely with eCommerce and performance marketing to ensure strong alignment between brand and growth efforts
  • Help ensure campaigns are rooted in real product value and customer understanding
  • Work closely with product and leadership to deeply understand Rocky Talkie’s products
  • Translate product decisions into clear, compelling stories for customers
  • Be a collaborative voice in discussions where brand trust and perception matter

Requirements

  • 5-8+ years in brand marketing or related roles in the outdoor industry
  • Experience leading and mentoring an effective team
  • Experience contributing to or leading brand strategy
  • Strong communication skills (written and verbal)
  • Experience working with creatives and external partners
  • Comfort collaborating with product and leadership teams
  • Extra consideration given to candidates with experience building brands that successfully serve both consumer outdoor markets and commercial/professional customers (e.g., guides, utilities, industrial, public safety, etc.)
  • **You might be a great fit if you:**
  • Spend time outdoors and genuinely care about gear and performance
  • Enjoy translating complex ideas into clear, approachable storytelling
  • Appreciate the idea of building long-term brand trust, not just short-term attention
  • Are collaborative, curious, and comfortable working across disciplines
  • Appreciate the nuance between consumer outdoor branding and professional-grade credibility
  • Are excited by the challenge of building trust with both individual users and organizations that depend on reliable equipment
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
brand strategycontent developmentcreative directionstorytellingmarketing campaignsteam leadershipfeedback provisioncollaborationproduct positioningcustomer understanding
Soft Skills
communicationmentoringcollaborationcuriosityauthenticityrelationship buildingorganizational skillsthoughtfulnessadaptabilitycreativity